BUSAN, SOUTH KOREA — Production house Arcade Film Factory has successfully converted three of its 12 finalists in MAD STARS 2023’s Film Craft Category into a Silver and two Crystals in its first time joining the global competition.
The three Film Craft metals secured by the production house were for its works GrabCar “Sorry” and “TNT Sim Registration Campaign” by director Marius Talampas with ideas agency GIGIL. Its biggest win came from the Film Craft > Use of Music category for “Sorry,” which creatively used VST & Co.’s hit song “Ipagpatawad Mo” to apologize for its now-faster booking times for Grab’s ride-hailing service.
The viral TNT film series for Smart Communications that encouraged Filipinos to register their sims also nabbed a Crystal in the Film Craft > Script category, while the “Pigeons” film within the award-winning series bagged a second Crystal in Film Craft > Direction.
“This win means a lot because it’s our first time to join MAD STARS,” said Marius, who is also Co-founder of Arcade Film Factory. “We’re very proud to win these metals for our new 2023 campaigns with longtime partners GIGIL, Grab, and TNT, with whom we have done multiple projects over the past few years.”
“We’re very proud of Marius and his team,” shared Jeorge Agcaoili, President and Co-founder at Arcade Film Factory. “These new additions to the company’s awards haul in the past few months inspire us to do even better in every work we do for our clients. As Arcade, we’re always eager to unlock new levels in the industry to keep us going.”
MAD STARS is an international Marketing, Advertising, Digital content festival in Busan, South Korea, that combines creativity with cutting-edge technology. It has been mounting the international festival since 2008.
adobo Magazine is an official media partner of MAD STARS 2023.
