PARIS, FRANCE — The Gerety Awards, which brings together all-women juries from all over the world, has unveiled the works that shined the brightest this year. Judged by the originality of their ideas and the level of craft and quality brought on by the execution of the concepts, the winners exemplify what Gerety has always looked for — advertising from a powerful perspective that redefines traditional standards of the industry.
With entries and judging sessions all over the globe, the Gerety Awards pushes for and embodies diversity, and that shows in the many countries represented by its winner’s showcase every year. This year’s winning works come from advertising agencies, advertisers, studios, and production companies worldwide, including 21 metal-worthy entries from across nine Asian countries — Hong Kong, India, Israel, Japan, Lebanon, Philippines, Taiwan, Thailand, and UAE.
Making the best showing of the region is UAE with five wins — all Silvers — all in all. MullenLowe MENA FZ LLC took home three of the metals for its “Fixing the bAIs” campaign for Aurora50 while “Breakchains With Blockchain” by Horizon FCB Dubai for Children of Female Prisoners’ Association bagged two wins.
Tied with “Fixing the bAIs” for the campaign with most wins in Asia is “Pave It Forward.” The INFINITI campaign by Japan-based agency Beacon Communications k.k. also got three Silvers this year, making up three of the four metals the country secured this year. “TOY8 Screening” by McCann Tokyo for TOY EIGHT makes Japan’s fourth win as it was awarded an Innovation Cut Silver.
Other Asian works that won multiple metals are “The Folded Newspaper” by blanco for LGBT Association from Israel, “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality from Lebanon, and Innovation Cut Bronze – “Unbranded Menu” by Leo Burnett Group Manila for McDonald’s from the Philippines.
Here’s a full list of the outstanding works from Asia that landed a spot on this year’s Gerety Awards roster of winners:
HONG KONG
Media Cut Bronze – “Art Care” by Publicis Groupe Hong Kong for AXA
INDIA
Work for Good Cut Gold – “Shagun Ka Lifafa” by McCann Worldgroup India for Ujjivan Small Finance Bank
Work for Good Cut Silver – “TVS Responsible Manhole” by Dentsu Creative for TVS Motor Company
Health Cut Silver – “Arogya Bindu” by The Brill Building for Maxx Flash
ISRAEL
Media Cut Bronze – “The Folded Newspaper” by blanco for LGBT Association
Work for Good Cut Gold – “The Folded Newspaper” by blanco for LGBT Association
JAPAN
Experience Cut Silver – “Pave It Forward” by Beacon Communications k.k. for INFINITI
Innovation Cut Silver – “Pave It Forward” by Beacon Communications k.k. for INFINITI
Work for Good Cut Silver – “Pave It Forward” by Beacon Communications k.k. for INFINITI
Innovation Cut Silver – “TOY8 Screening” by McCann Tokyo for TOY EIGHT
LEBANON
Communication Cut Gold – “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality
Work For Good Cut Silver – “Dirty Laundry – No Shame No Blame” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality
PHILIPPINES
Innovation Cut Bronze – “Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
Experience Cut Bronze – “Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
TAIWAN
Work For Good Cut Bronze – “REmemory” by Ogilvy for Want Show Laundry
THAILAND
Health Cut Bronze – “The Cleft Choir” by BBDO Bangkok for Listerine
UAE
Work For Good Cut Silver – “Breakchains With Blockchain” by Horizon FCB Dubai for Children of Female Prisoners’ Association
Media Cut Silver – “Breakchains With Blockchain” by Horizon FCB Dubai for Children of Female Prisoners’ Association
Communication Cut Silver – “Fixing the bAIs” by MullenLowe MENA FZ LLC for Aurora50
Work For Good Cut Silver – “Fixing the bAIs” by MullenLowe MENA FZ LLC for Aurora50
Innovation Cut Silver – “Fixing the bAIs” by MullenLowe MENA FZ LLC for Aurora50
adobo Magazine is an official media partner of The Gerety Awards 2023.
