SINGAPORE – Proximity China has been appointed digital and social Agency of Record for adidas China, one of the world’s largest sportswear companies.
The process was led by R3, and the decision to choose Proximity China was made following a highly competitive review with many agencies over three rounds.
Proximity China will be responsible for all adidas sports performance business categories in China including football, basketball, running, training, outdoor and kids. The work will cover digital and social strategy, creative, innovative technology implementation across key campaigns, social content, platform management, social listening, data analytics and management.
Commenting on the win, Clement Yip, CEO of Proximity Greater China, said “We are delighted to be entrusted with the adidas business in China, and we look forward to doing great work in partnership with such an exciting and iconic brand. This win demonstrates our position as an industry-leader, providing an opportunity to execute an integrated digital solution that combines data, creativity, content and technology to support our client’s business.”
The account will be led by Proximity China. The new win adds to its already impressive roster of account wins in this year which includes Bayer Kang Wang, Shiseido ZA & Pure and Mild, Fitbit and Alibaba Taobao & Tmall.
