NEW YORK — Ogilvy & Mather recently announced that Jennifer Risi has been promoted to Ogilvy PR’s Global Chief Communications Officer. She will remain Head of Media Relations, continuing to lead the Ogilvy Media Influence network and will focus on driving earned media campaigns across Ogilvy, North America.
Risi will have multiple key responsibilities in the newly expanded role. She will continue to lead global strategic media relations and will work across the Ogilvy, North America group – establishing new working models, creating IP and promoting “earned media” focused strategy for clients. Risi will also assume responsibilities to lead all communications for Ogilvy PR globally.
“Today, PR has a significant opportunity to play a bigger role in the integrated marketing mix as reputation and earned media continues to become more important, ” said Stuart Smith, Ogilvy PR’s Global CEO. “Jennifer is the right leader to assume this combined role at this time in our agency’s history. Her experience in building brands combined with her global media relations expertise, and ability to successfully work across the agency, makes her an ideal partner.”
Risi will report directly to Ogilvy PR’s Global CEO Stuart Smith and will work closely with leaders such as Lauren Crampsie, Global CMO, Ogilvy & Mather and Mark Himmelsbach, President, Content & Social, Ogilvy North America.
Risi joined Ogilvy PR in 2011, and for the past five years, has grown the agency’s media relations capabilities, establishing a global community of media relations experts. During her time at the agency, she has demonstrated expertise in nation branding, CEO positioning and corporate reputation as well as a passion for promoting key gender and diversity issues [i.e. work with UN Women]. Risi has been a key contributor to new business efforts, a trusted account lead and mentor to many of the teams across the agency.
“In this era of rapid change for the public relations industry, understanding the power and impact of earned media relations is more important than ever in building the brands of our clients,” said Risi. “I’m excited to take on this expanded role and leverage my expertise to help to define the future of our agency.”
