SINGAPORE – Havas Media Singapore was a big winner at the Singapore Media Awards (SMA) that were given away at a glittering ceremony at the Ritz Carlton Hotel.
SMA is Singapore’s most prestigious awards and is organised by advertising body 4As.
The agency won seven awards including the coveted title of the Media Agency of the Year after being adjudged the finalist for 23 awards.
Commenting on the wins Jacqui Lim, CEO of Havas Media Singapore said:” I am overwhelmed by our performance at Singapore Media Awards. It’s a truly historical moment and a special milestone for Havas Media Singapore. I would attribute this performance to the passion and commitment of my colleagues and inspiring leadership at the top. It reinforces our belief in ourselves, our people and product and gives us the confidence to move forward on the path we have chosen.”
Apart from the Media Agency of the Year title, the six other awards are:
Best Use of Magazines – LG Electronics
Best Use of Radio – Singtel Data ExStream
Best Use of Content – 20th Century Fox
Best B to B campaign – Singtel 99% SME
Best Use of Video – Changi Airport Group
Best Experiential Marketing Campaign – Changi Airport Group
The agency attributed the strong performance to a high level of collaboration with clients and media owners.
“Beyond just strong insights and strategic thinking, the teams have truly invested in fostering partnerships with media partners to deliver best in class deployment of all the channels whether online or offline. And as we always say, the devil is in the details, so an excellent execution to bring the ideas to life is as important as the strategy itself. And across all our wins, our clients and partners had an amazing level of collaboration and synergy with us to deliver the results you see today,” Jacqui added.
