adobo FESTIVAL OF IDEAS is pleased to announce that Arthur Policarpio, co-founder and CEO of Mobext Philippines, is joining the line-up of speakers at adobo Festival of Ideas 2016, presenting a session in line with this year’s theme “Create. Innovate. Or Die”.
In the age of industry-changing disruptive business models, gamified promos and apps, and the rise of post-millennial Generation Z, the theme will highlight how today’s incoming creative industry professionals can adapt and succeed in today’s tumultuous and exciting times of constant disruption.
An agent of innovation for mobile business, Mr. Policarpio, is a pioneer in digital and mobile marketing in Asia, with more than thirteen (13) years experience in digital/mobile marketing. He has worked on digital/mobile strategy and execution for various top companies across the region, such as: Unilever, Procter & Gamble, Coca-Cola, McDonald’s, Pfizer, DBS Bank, Indofood, and many others.
Under his leadership, Mobext Philippines has won numerous awards and accolades in the Philippines and across the region. From 2013-2015, Mobext Philippines has won 14 local and international awards from various top mobile/digital awards shows, such as the Mobile Marketing Association APAC Smarties, Mobile Excellence Awards, as well as the Philippines Boomerang Awards.
Aside from leading the world’s largest mobile marketing agency network, with offices in 37 markets globally, He is also the co-founder of Snapworx Digital, Inc., one of the Philippines’ leading independent digital marketing agencies focused on search, social and performance marketing.
The full-day creative festival is taking place on November 30, 2016 at the Newport Performing Arts Theater, Resorts World Manila from 9am to 6pm followed by an after party at House Manila from 6 to 10pm.
Standard ticket prices are Php 3,800 for professionals and Php 1,500 for students, exclusive of 12% VAT. Get your tickets now through ticketworld.com and adobofestivalofideas.com. For more information on group rates and other special promos, please call Joche Guerrero at (02) 845 0218 or 886 5351, or email events@adobomagazine.com. For more details, visit http://adobofestivalofideas.com/.
