MUMBAI, INDIA — In a world where global vinyl sales have been steadily on the rise over the last decade, online vinyl store Revolver Club has been at the forefront of this musical revolution. It recently partnered with Virtue Worldwide, the agency powered by VICE, to address a unique challenge faced by vinyl enthusiasts. With an average price of INR 5,000 and vintage records often reaching INR 20,000, vinyl lovers have long since struggled to justify these costs to their partners.
In response to this challenge, the Revolver Club introduced an ingenious solution through its new initiative, “Stick it to the Man,” which comes in the form of an exclusively designed sticker book filled with fake prices and stylish sales stickers. These stickers are intended to help vinyl lovers mislead their friends and families by applying them to their record collections, concealing the actual cost of their purchases. With over 200 carefully designed stickers in this book, each crafted by audiophiles, vinyl enthusiasts can now enjoy their passion without causing any raised eyebrows.
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Jude De Souza, Founder of The Revolver Club, said, “Our goal has always been to make vinyl records more accessible and enjoyable for everyone. With this initiative, we’re not just addressing the concern; we’re also providing a pathway for music lovers to expand their vinyl collections and deepen their love for music.”
Hayden Scott, Creative Head APAC at Virtue Worldwide, commented, “At Virtue Worldwide, we love projects that challenge the status quo and provide solutions to real-life dilemmas. ‘Stick it to the Man’ is a fun and engaging way to tackle the issue of explaining the cost of buying records to loved ones who may not always be as enthusiastic about your hobby as you. As avid record collectors ourselves, we are excited to have created something that can help and eventually add back to the growing vinyl subculture in India.”
The promotional video, created by Virtue Worldwide, showcases the humor and creativity behind this unique initiative, highlighting how it can make collecting vinyl records an even more enjoyable experience.
