MANILA, PHILIPPINES — Carlo Ople, Founder and CEO of the Unbox Group of Companies, delivered his talk, “Path Forward: How Influencers and Creators Can Evolve,” at the Community Breakout Room at DIGIMAX: IMMAP Digicon 2023 held at the Marriott Grand Ballroom, Newport World Resort, Pasay City.
“Evolve, or die,” said Carlo. “Today is a perilous time for content creators and influencers.”
The landscape for content creators and influencers is currently fraught with challenges and uncertainties. This includes the growing threat of deepfakes and scams, intense competition, and the misconception of the “long tail” concept, where up-and-coming content creators anticipate deals from big brands, whereas these brands often prefer working with top-tier content creators. As a result, many influencers and content creators experience fleeting fame followed by financial difficulties, underscoring the importance of a well-thought-out strategy.
To succeed in this environment, content creators and influencers are advised to adopt an entrepreneurial strategy and a mindset akin to the operations of a media company. This shift can unlock new opportunities for them. Furthermore, professionalization, expansion, and diversification of their offerings, as well as leveraging their expertise and reach, are key strategies for enhancing one’s platform.
As Carlo emphasized in his talk, content creators possess an underrated superpower in their deep understanding of niche audiences, which can be harnessed to evolve from mere content creators to media and even tech companies over time.
adobo Magazine is an official media partner of DIGIMAX: IMMAP Digicon 2023.
