SINGAPORE – Havas Group announces the appointment of its flagship agencies Havas Singapore and Havas Media Singapore as the creative and media Agency of Record for Singapore Management University (SMU).
SMU is a premier university in Asia and is internationally recognised for its world-class research and distinguished teaching. Established in 2000, it is home to around 10,000 undergraduate, postgraduate, executive and professional, full- and part-time students.
The two agencies were appointed after a multi-agency pitch that included several rounds of evaluation.
The tenure of this appointment extends three years starting from October 2016.
Havas Singapore will lead the creative strategy, planning and execution while Havas Media will manage media planning and buying.
Commenting on the appointment, Andrea Conyard, CEO of Havas Singapore, said: “It’s a great win for Havas. The passion and commitment displayed for the SMU brand by the clients is truly infectious and we feel that we’re in a perfect partnership to bring out the best in our Havas Village creative and media offering.”
Jacqui Lim, CEO of Havas Media Singapore, added: “We are excited to embark on a new journey with SMU. We believe that the client is ready for a new phase of the digital revolution and is looking forward to establishing a partnership with us that can challenge the status quo and deliver even greater results through integrated thinking and digital expertise. We are delighted to be selected after a thorough evaluation process and we look forward to growing together with SMU in the days ahead.”
In main image are Andrea Conyard, CEO of Havas Singapore, and Jacqui Lim, CEO of Havas Media Singapore.
