MANILA – A duo from Ogilvy & Mather has been selected to represent the country at next year’s Cannes Young Cyber Lions competition. Wacky Torres and James Mendoza beat out 35 other teams in the Philippine Young Cyber Lions competition to earn a trip to the Cannes Lions International Festival of Creativity in 2017.
Upon receiving the brief on how to put a stop to sexting on Monday, October 10, all 36 participating teams were required to turn in their work the following day. Judging was held on October 12 with Y&R ECD Herbert Hernandez serving as jury head.
After four hours of high-level discussions among the esteemed jury, the judges were unanimous on the Gold winning entry, ‘Overage Sexting.’
“The quirkiness of the idea made it stand out,” said Hernandez. “It has a solid creative insight, a unique solution to the brief and the entry board showed good craftsmanship. We all agree that this is the best team to send to Cannes to represent the Philippines in the Young Cyber Lion competition.”
In photo are from L to R, jury members Brandie Tan, Roshan Nandwani, Noah Valdez, Joe Dy, Herbert Hernandez, Rey Tiempo, Dennis Perez, Pepe Torres, tigether with Ogilvy’s Donna Dimayuga, committee head for young creative competition.
With a total of 36 teams vying for first place, this was the most-participated in young creative competition, also making it the toughest.
Joining Hernandez on the jury were Joe Dy of McCann Worldgroup Philippines, Roshan Nandwani of BBDO Guerrero, Rey Tiempo of Dentsu Jayme Syfu, Noah Valdez of Bates CHI & Partners, Brandie Tan of J. Walter Thompson, and two representatives from the client side, namely Pepe Torres and Dennis Perez.
