SEOUL, KOREA — INNOCEAN, led by Global CEO William Lee, said that it had established a social marketing corporation named INNOCEAN S to enhance its social media marketing service.
INNOCEAN S is a full-service social marketing agency with capabilities ranging from developing social media marketing strategies and their operation to creating content and responding to global clients. It is set to commence business in January 2024. INNOCEAN will increase its social marketing capabilities using INNOCEAN S.
It is expected that this young and independent organization composed of experts will enable flexible decision-making and management activities to keep up with changing trends and create synergistic effects with the existing businesses of the parent company.
The S of INNOCEAN S has four meanings: strategic solution, global solution, qualified solution, and creative solution. This is a symbolic expression of INNOCEAN S’s unique strong points, which differentiate it from other social marketing agencies.
Lee Yoon-kyung, a former team leader of INNOCEAN, was appointed as CEO of INNOCEAN S.
Since joining INNOCEAN through open recruitment in 2007, she has led prominent Korean and overseas clients for around 16 years, refining and developing her global business skills to an excellent level. She not only has a deep understanding of and insight into social businesses as an account executive but is also highly receptive to digital trend changes, making her well-suited as the CEO of a social marketing company.
INNOCEAN S, under the lead of Yoon-kyung, plans to emerge as a social marketing company, delivering more advanced services by addressing the social marketing needs of domestic and global enterprises.
Social media is considered the most crucial digital marketing channel for enterprises and brands, with around 60% of the world’s population currently using it. Thanks to the high social media usage rate of customers, it is possible to know market responses immediately, which makes applying feedback to business operations easier.
Accordingly, INNOCEAN S will go beyond simply operating social media channels by actively proposing an integrated branding direction from a strategic perspective.
In particular, its unique capability to respond to global clients, which differs from other social marketing agencies, has drawn attention. Collaborating with INNOCEAN’s worldwide networks, it can set up the type of coherent social media operation system demanded by enterprises and brands and prepare a macro strategy based on unified guidelines.
In addition, INNOCEAN S can also offer creative solutions for overall branding from ATL to BTL by directly creating high-quality content harnessing the creative capabilities built up by the parent company, INNOCEAN.
“Social media has become the first gateway that must be passed through on the customer journey,” said Yoon-kyung Lee. She spoke of her ambition, “At this crucial point, INNOCEAN S will strive to be a solutionist that provides innovative solutions for the missions and problems facing brands (advertisers).”
Meanwhile, INNOCEAN has expanded its full-service digital marketing value chain by establishing a social marketing subsidiary. Previously, INNOCEAN acquired Studio Lennon, a VFX (visual effects) company, to enhance its creative capabilities, followed by establishing Studio Abit, which is dedicated to creating content. It also acquired D. Purple, a digital performance marketing company, followed by D-Plan360, a media rep. This year, it plans to push for M&As to increase its digital capabilities overseas, including in Europe.
