MANILA— Y&R has announced the appointment of seasoned adman Randy Aquino as the new Chief Executive Officer of Y&R Philippines, effective December 2016.
Aquino returns to advertising, and WPP, after over 3 years as Head of Regional Market Development at the Philippines’ homegrown FMCG giant Monde Nissin Corporation. Prior to that, he headed up Ogilvy & Mather Group Philippines, leading it from being second tier to becoming one of the country’s top 5 agencies.
Sanjay Bhasin, CEO, Y&R Southeast Asia, commented, “We’re delighted to have tempted Randy back into the advertising world, and back to the WPP family. He’s a well-known figure in the marketing community, with a proven track record of business growth and strategic strength.”
Randy Aquino said, “I’m extremely happy with my achievements at Monde Nissin, merging consumer and business insights to tap into emerging segments, and spurring expansion in the region. Now I look forward to delivering business growth for clients and Y&R as I return to the agency side.”
He succeeds Anna Testa, who is stepping down.
Added Bhasin, “A very big thank you to Anna for her wonderful contribution to the agency in many areas. During her time with us, Y&R Philippines has seen a slew of new business wins including Asia Brewery Inc and Goldilocks, as well as winning the country’s only APAC Effie for TURDTalks and being named ‘Best in Industry Leadership and Community Service’. Anna’s warm and generous nature will be missed by the many agency folks she has helped nurture and grow. We wish her all the very best with her future plans.”
