INCHEON – Incheon Airport has successfully finished the campaign for foreign passengers as a part of its 2016 Brand Communication Strategy. The campaign was held in the duty free area of the airport terminal, from September 26 to 28.
The revealing event held at Incheon Airport featured a VR experience where passengers enjoyed popular K-cultures including K-Food, K-Taekwondo, K-Fashion, and the Walk of the Royal Family. The Walk of the Royal Family is a parade which showcases the King and Queen of the Joseon dynasty dressed in their traditional costumes.
The highlight of the event was when the participants were told to take off the VR headset, as they were presented with, Korean food (bibimbap), a Taekwondo demonstration, a fashion show, and the Walk of the Royal Family appeared right in front of them.
Incheon Airport has also released a video about this campaign via SNS channels to interact with viewers from around the world. Incheon Airport expects this campaign to raise awareness of Incheon Airport as a multi-platform, providing passengers with entertainment and memorable experiences.
