MANILA, PHILIPPINES — The Digital Marketing Association of the Philippines (DMAP) and Metrobank released the 2024 edition of Boomerang into the Future, a comprehensive report on trends from the recent Boomerang Awards 2023.
Composed of four roundtable videos and a 37-page report, there are many takeaways from winning brands, platforms, and agencies. Nineteen CMOs, directors, and thought leaders analyzed the lessons.
Among the major trends they observed were:
- Mastering Storytelling and Social Media, where traditional storytelling and entertainment can still bring in the sales, in an environment dominated by content creators and cancel culture;
- Perfecting the Phygital Experience, the marriage of physical touchpoints and digital messages that allow brands to accompany consumers throughout their day;
- Elevating the Use of Data, Direct Marketing, and CRM, in which brands progress, but a mindset change is still needed for truly effective campaigns.
In addition, the first batch of Orange Boomerang winners also delved into the leaders needed for Preparing Brands and Businesses for the Future.
Boomerang into the Future is also a product of DMAP’s partnerships with Kantar, Google, Hyper Island, Nuworks, ANC, adobo Magazine, San Miguel Corporation, and Johnnie Walker.
More about DMAP
Formerly known as IMMAP, the Digital Mobile Marketing Association of the Philippines (DMAP) began in 2007. It is a center of excellence and innovation, shaping the future of Philippine digital marketing. With 226 member individuals and companies, it represents the Digital-related interests of advertisers, agencies, online platforms, educators, media owners, and technological startups. This non-profit organization spearheads initiatives that drive Digital learning, skills development, and collaboration within the advertising and marketing industries.
Among its programs and initiatives are:
- Digicon and Youthcon
- The Boomerang Awards and the Boomerang into the Future
- Digital Young Creators competition
- The Digital Measurement Board
- The DMAP Academy
- Web Wednesdays
- The Breakfast Roundtable
