BUSAN, SOUTH KOREA — MAD STARS has once again invited marketing, advertising, and digital content professionals to show off what they can do. Submissions for MAD STARS 2024 are open until June 15, 2024.
There are three submission tiers, each offering fees ranging between $200 and $250 per category and an early bird period that provides substantial discounts until May 10.
MAD STARS is judged by more than 350 experts from 70 countries, ensuring fair and high-quality judging that meets global standards. For the professionals, one preliminary judging is followed by three final judgings (one online and two offline) to determine Gold, Silver, Bronze, and Crystal winners by category, Grand Prix by category, and Grand Prix of the Year. General Public winners are chosen with preliminary judging only.
What’s new in 2024?
The evolution of MAD STARS continues this year, following its transition from AD STARS in 2022 to reflect its breadth across the entire marketing industry. Entries into the Professionals will be paid this year. This carefully considered move will take the quality and prestige of MAD STARS to the next level for recipients of its awards and lay the foundations for discovering and applauding top-quality creative solutions worldwide.
Fees have been structured to make entry accessible, ranging from US$200 to US$250 (Regular), US$150 to US$200 (Early Bird), and US$250 to US$300 (Late Fee). Finalists will be announced on July 19, and winners will be announced on August 23.
MAD STARS has also expanded its Special Awards, adding Holding Company of the Year, awarded based on earned points. This category evaluates a holding company’s entire network, including its agencies, and is determined by calculating the scores of all winning entries. It will be an opportunity to reward both the winning agency and the holding company to which it belongs.
MAD STARS is a marketing, advertising, and digital content festival and awards program combining creativity and cutting-edge technology. It is held annually in Busan, South Korea, and is the only global festival based in Asia. It will take place this year from August 21 to 23 under the theme, “AIM: Aim Marketing Success with AI.”
A highlight of this year’s festival will be the range of insights and successful marketing cases that have used AI technologies in ground-breaking ways and explorations of the possibilities, now and in the future, in the metaverse and AIGC.
Key dates in 2024
- Entries open: February 05
- First deadline (Early Bird): May 10
- Second deadline (Regular): May 31
- Final deadline (Late Fee): June 15
- Finalist announcement: July 19
- Winner announcement: August 23
- MAD STARS Festival: August 21 to August 23
