MANILA, PHILIPPINES — Eighty-five years since it was founded in 1939 with KZRH (now DZRH), Manila Broadcasting Company (MBC) has consistently demonstrated its ability to adapt proactively to the changing needs of the Filipino audience. Over the decades, the company has evolved from a purely broadcast entity to a multi-platform business thanks to the strategic expansion of its channels and services. To keep up with today’s fast-changing environment, MBC takes on a fresh look and a new proposition, ready to take on the country’s dynamic media landscape.
To herald a bold new era for the broadcasting giant, MBC unveiled its new brand name, MBC Media Group, with a modern new logo illustrating fluidity to represent how the company adapts to the present and future. The new design also features six ellipses, symbolizing six Strategic Business Units (radio, TV, promotions, talents, events, and digital). The ellipses also represent sound waves from its legacy business and depict a wider audience reach.
To celebrate the landmark change, MBC officers and employees, clients, advertisers, industry partners, and colleagues from the media gathered together at the Aliw Theater in Pasay City, Metro Manila, last February 06, 2024, to witness the unveiling of the corporation’s refreshed identity. Attendees were also treated to a full studio tour of the facilities and then ushered to the main theater for the program.
MBC Media Group Chairman Fred Elizalde and his wife, Lisa Macuja-Elizalde, Artistic Director and CEO of Ballet Manila, were in Attendance.
Assistant Vice President for Digital Media Sasha Elizalde-Del Rosario formally opened the event and declared how the rebrand is not merely a superficial change but a calculated move towards the future, “The transformation we are about to make is more than just a name change. It is a strategic evolution, a reimagining of who we are and the great potential we hold.”
Senior Vice President for Operations Juan Elizalde revealed the company’s six new Strategic Business Units and encapsulated in three ways how the strengthening of these Units play into the overall strategic vision and growth of the company: “Number one: bigger audience, better services, and more platforms to reach audiences. Number two: fully integrated campaigns on air, online, and on-ground. Number three: more ways to serve Filipinos everywhere!”
Unveiling the new brand name and logo was MBC Media Group President and current Chairman of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) Jun Nicdao, who explained how the transition will affect the company’s stakeholders: “For you, our dear Partners, this is a symbol of our bigger and stronger integrated media platforms to help you grow your business. For our audiences, this also means we now have more ways to serve them better with information, entertainment, and year-round community service activities. As our audiences grow, together we grow, kaya Sama-sama Tayo Pilipino!”
Serving as the launch campaign of the media powerhouse was “Sama-sama Tayo, Pilipino!”; an apt statement that echoes MBC Media Group’s call for unity towards the future, expressing a commitment to a common direction and collective success.
Key officers and representatives from the six Strategic Business Units were present during the launch: representing MBC Radio are Atty. Rudolph Jularbal (Station Manager-DZRH), Jonathan Decena (VP-Radyo Natin), and Johnny “Ivan” Quiling (AVP-FM Operations and Programming), who also currently leads the MBC Events unit; Christian Dela Cruz (Chief Digital Officer), Jeffrey Joe Pe-Aguirre (Director-Digital Media for AM Network) and Riere Lavarez (Manager-Digital Media for FM Network) for MBC Digital; Rita Salonga ( Head of TV Production) for MBC TV; Irving Lisondra (VP-Ad & Promo) and John Carl Galang (Director-Ad & Promo) for MBC Promos; and heading MBC Talents is Vince Jaen, also functioning as the company’s AVP for Integrated Media.
The event culminated with giveaways for all and lucky attendees winning big raffle prizes.
With a renewed commitment to excellence, the MBC Media Group continues to engage patrons across the Philippines, offering forward-thinking content and cutting-edge services. As the company transitions into its next era, MBC Media Group remains dedicated to delivering unparalleled news and entertainment and expanding horizons to reach new audiences. Alongside this development, the company also unveiled its new corporate website, providing an interactive platform for audiences to explore and stay informed and updated.
