MANILA, PHILIPPINES — Lily of the Valley (LOV), a local inclusive innerwear brand, has launched its pioneering period product designed for transmen, non-binary (NB), and gender non-conforming (GNC) individuals who menstruate. This revolutionary line of menstrual underwear is specially crafted for and co-designed with Filipino transmen, aiming to provide comfort, physical and mental wellness support, and inclusivity during menstruation.
The launch aims to help address the pressing need for menstrual support within the trans community. By introducing this innovative product, LOV looks to initiate crucial conversations and urgently raise awareness about the menstrual health needs of the trans community in the Philippines, where access to information and products, especially for marginalized groups, is often challenging. LOV hopes this launch helps to dismantle stigma and improve access to menstrual support through meaningful dialogue about menstruation experiences and associated challenges.
The period underwear is designed to function similarly to disposable pads or napkins, which the local market is most familiar with. However, not only is it washable and reusable, but it is designed to fit the user’s body perfectly through customized measurements and crafted aesthetically to better conform to trans users’ body image and preferences.
Prior to launching this product, Lily of the Valley was one of a few local brands to carry sustainable period products, generally designed for cis women, to promote slow fashion and sustainable health practices locally. They have also engaged in education drives to inform young people, parents, and the greater community about reusable period products such as period underwear and cloth pads, and why these contribute to less waste, less expenses, and better health habits for all menstruating people.
LOV Founder and Product Designer Camille Escudero described the product development journey: “Our
journey began in 2021 with a Focused Group Discussion (FGD) where we gained valuable insights into the experiences of transgender men and how dysphoria impacts their daily lives. This profound learning experience ignited our passion for making a meaningful difference.”
“Collaboration has been a cornerstone of our development process. We have worked closely with the transgender community, continuously testing, iterating, and incorporating their invaluable input. Our commitment to serving the underserved and underrepresented remains unwavering.”
Together with brand partners Pioneer Filipino Transgender men Movement (PFTM), Transmasculine
Philippines (TMPH), and Philippine Financial Industry Pride (PFIP), and creative partner FWRD Talent and
Marketing Agency, LOV is proud to finally launch the Harmony collection — period underwear for trans men and non-binary and gender non-conforming individuals who menstruate.
Camille added, “At Lily of the Valley, we recognize the importance of amplifying the voices and
experiences of those whose needs are yet to be met and whose stories need to be heard. The time is now for change. The world is evolving, and the need for products that honor and celebrate individuality has never been more pressing. With the rise of a global movement towards inclusivity and empowerment, we recognized the urgency to step forward and make a difference.”
