DUBAI, UAE — Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced the Annahar Media Group in Lebanon as Advertiser of the Year for 2024 today. The Award recognizes a brand that has distinguished itself through innovative marketing and embracing creative work produced by its agencies.
The Advertiser of the Year Award will be presented to Annahar Media Group representative Nayla Tueni, CEO of Annahar Media Group, at the Dubai Lynx Awards Ceremony at the Emirates Golf Club on March 06.
Simon Cook, CEO of LIONS and Dubai Lynx, said, “The Advertiser of the Year Award recognizes creative excellence, demonstrating the business value of creative communications. We are delighted to present this year’s Award to the Annahar Media Group, which is responsible for a body of work that has created significant impact across business and tangible social change. They have truly raised the creative bar for the region.”
The Annahar Newspaper, a renowned outlet for upholding freedom of speech and democracy in Lebanon, has taken home the Grand Prix in the Print & Publishing Lions for its bold and courageous campaigns for the past two years consecutively at Cannes Lions and previously in 2019. “The Blank Edition,” which took the Grand Prix in 2019, was an entirely blank edition highlighting the Lebanese people’s frustration with political inactivity. After the release of the blank edition, the newspaper’s editor-in-chief encouraged citizens to use it to write their headlines and send messages to politicians over social media. 2022 saw “The Elections Edition,” by IMPACT BBDO win the Grand Prix at Cannes Lions in the Print & Publishing Lions, followed by the Creative Effectiveness Grand Prix at Dubai Lynx the following year in 2023. The Annahar Newspaper achieved a consecutive second Grand Prix in the Print & Publishing Lions at Cannes Lions for “Newspapers inside the newspapers edition” by IMPACT BBDO in 2023 after taking home the Grand Prix for the Print & Publishing Lynx at Dubai Lynx that same year. The campaign saw a different local newspaper that had ceased to exist in the last two decades publish the news for one day to celebrate press freedom in its daily edition.
Nayla Tueni, CEO of Annahar Media Group, commented, “We are deeply honored to be named ‘Advertiser of the Year’ at Dubai Lynx. This recognition underscores the relentless dedication of the entire team. Having garnered multiple Grands Prix at both Dubai Lynx and Cannes Lions, we take pride in being pioneers as the first brand to bring a Cannes Lions Grand Prix to the entire Middle East. Beyond accolades, our unwavering commitment to truth remains our guiding principle. This award is a testament to our efforts and the enduring spirit of the Lebanese people. We share this triumph with them and eagerly anticipate further elevating industry standards.”
Ian Fairservice, Vice Chairman at Dubai Lynx, added, “We are delighted to award the Annahar Media Group for 2024 and celebrate its groundbreaking creativity. Its campaigns have challenged the status quo and harnessed creativity as a force for progress for people, businesses, and society. We look forward to honoring them at the Awards Ceremony in March.”
The 2024 Dubai Lynx Advertiser of the Year Award presentation will take place during the Dubai Lynx Awards Ceremony at the Emirates Golf Club on March 06.
