SINGAPORE — Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced its first shortlist for 2024. With three entries from Droga 5, Dentsu Creative Tokyo, and Dentsu Inc, Japan is leading among 11 shortlisted entries.
The Innovation Spikes celebrate groundbreaking innovation, technology and problem solving. Each year, standalone tech solutions including tools, products, models, platforms and other forms of ad tech are recognized for their creative excellence, as well as the creative campaigns that use the latest tech.
The shortlisted entries under Innovation Spikes are as follows:
Innovative Technology
| TITLE | BRAND | ENTRANT |
| Meal Vision | Compass Group | Deloitte Digital Melbourne |
| Gamma Wave Sound | Gamma Wave Sound | Droga 5 Tokyo |
Applied Innovation
| TITLE | BRAND | ENTRANT |
| Aizome Ultratm – an Innovative Method to Create Textiles with Lasting Health Benefits. | Aizome | Serviceplan Munich |
| Guideplay | JBL | BLKJ Havas Singapore |
| Hear Gear | Colgate | VML Sydney |
| The Everything Book | Vedantu | Dentsu Creative Gurgaon |
| Shellmet | Koushi Chemical Industry Co, Ltd | TBWA\Hakuhodo Tokyo |
| Ranger Buddies Quest | Mandai Wildlife Reserve | MEDIA.MONKS, Pico Art International Singapore |
Scalable Innovation
| TITLE | BRAND | ENTRANT |
| Lay’s Smart Farm | Lay’s | Leo Burnett Mumbai |
Early Stage Technology
| TITLE | BRAND | ENTRANT |
| Project Humanity | With ALS | Dentsu Inc Tokyo |
Brand Strategy and Experience
| TITLE | BRAND | ENTRANT |
| Heroes Belated Graduation | Binggrae | DMINUSONE Seoul |
The Spikes Asia Awards Ceremony will be held on March 14 at Swissôtel The Stamford. Click here to buy a pass.
adobo magazine is an official media partner of Spikes Asia 2024
