GLOBAL – 2016 saw galaxy ice creams, rainbow donuts, sushi burrito, smoothie bowls, and raindrop cakes. This 2017, food just as outrageous will probably soon be popping out but will have to be more conscious about the environment, health and wellness, and welfare of the society as whole, according to a study conducted by Daniel J. Edelman Global Food and Beverage Sector.
“As brands continue to listen and change in response to the deep concern and care given to issues like food waste, climate change, animal welfare, food security, safety and labor, the tension between cultural, social, and political movements have taken center stage as we watch the issues fly from the polls to the plate. And, for better or worse, the globalization of our sector accentuates what were once local issues and brings them into the international spotlight,” shared Tish Van Dyke, Global Sector Chair, Food and Beverage and Kathy Krenger, General Manager at Edible.
The study also found that people are looking for next level gastronomic adventures (even virtually!) in seemingly mundane food and drinks like halal, the humble water, and the good old coffee.
“Consumers’ palates have never asked more from their drinks. They want the classics, but with a twist. From water to coffee to spirits, we’re expecting the things we sip on to make us feel good–about how and where the drinks were made, and about how they may contribute to our health and well-being.”
