SINGAPORE – Grey Group has announced three senior hires for their Singapore and Asia Pacific core leadership teams. Måns Tesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific, Neil Cotton has joined as Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore, while Marthinus Strydom has been appointed to the role of Global Creative Leader, Team GSK, Grey Group Singapore.
“Grey has been on an awe-inspiring run for years now, I’m honoured and thrilled to join an agency that constantly brings great creative work to the world that actually make brands more relevant in people’s daily lives,” said Tesch. “I can’t wait to get on board to become part of the journey of defining how we can be “famously effective” for another hundred years…”
“You only have look at how Grey has re-invented itself in some of its most prominent hubs like London and New York to know there’s something really interesting going on in the organization,” noted Cotton. “Grey in Asia/Singapore is a great example of an agency that truly understands what it means to be integrated which is something few of its competitors can boast. I’m really excited to be part of a new bunch of people helping to take Grey to the next level.”
For his part, Strydom added: “I’m very pleased to have been offered the responsibility of creatively leading the GSK business. I’m very keen to help improve the overall creative output and create some fame in a tough but ready for it, category.”
In photo are Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore Neil Cotton, Chief Strategy Officer for Grey Group Asia Pacific Måns Tesch, Chairman and CEO of Grey Group Asia Pacific Nirvik Singh, and Global Creative Leader, Team GSK, Grey Group Singapore Marthinus Strydom.
