NEW YORK, USA — A new edition of the CLIO Awards 2024 has been celebrated in the bustling heart of New York City. Since 1959, the CLIO Awards have been known for, once a year, becoming the place, the moment: honoring creative excellence in advertising, communications, and marketing and setting a spotlight for top-notch work on a global scale.
Following last year’s landing on the US market, Final Frontier had the chance to develop the branding campaign “FOREVER BOLD” for the CLIOs 2024, embracing the festival’s boldness with a loud message, message, rich designs, and fearless animation to speak volumes.
“FOREVER BOLD,” with a concept developed in-house- and under the vision of Creative Director Ralph Karam, is composed of the visual identity for the venue’s communication and the production of an animated multi-style film.
As its well-known modus operandi, Final Frontier loves curating films and campaigns with multiple styles. It did it again, this time setting up a powerful mix of directorial talent, a special line-up of established names and up-and-coming ones too, from all over the globe conformed by Pablo Alfieri-Chroma Bureau, Andrea Devia-Nuño, Yukai Du, Juan Behrens, Lobster, Bernardo Henning, Daniel Semanas, Verso Studio, and Dirty Work.
Each artist infused the film by working on its own visual language, resulting in a collective-made, multi-style, eclectic extravaganza, a perfect resource for portraying the essence of the different stages of the creative process. From 3D CGi to 2D traditional cell animation, the film identity appears to be chameleonic, visually diverse, and always evolving, maybe like our world nowadays. For the Sound Design Final Frontier, Final Frontier partnered with Antfood, which triggered the emotional spectrum targeted, enhanced the campaign’s message, and took the film to new heights.
