Christina Lao, McDonald’s Marketing Director, on the second chapter of the #TuloyPaRin story, ‘Kaya Niya, Kaya Mo.’

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Christina Lao, McDonald’s Marketing Director, on the continuation of the #TuloyPaRin story, how the brand and agency Leo Burnett Manila went in a unique direction with it, and how casting and the theme song made the ad a viral hit.