MANILA – The phenomenal viral success of the Kwentong Jollibee Valentine’s Day episodes “Vow,” “Crush,” and “Date,” have made the country’s number one fast-food chain the industry benchmark in impactful digital content marketing and branded story-telling.
To date, “Vow”, “Crush”, and “Date” have successfully set the internet on fire with over 46 million views on Facebook and YouTube, with 2 million shares, 8 million engagements, touching 82 million netizens as it tugged at heartstrings and rekindled long-forgotten feelings and memories of loved ones.
Beyond the brand, the Kwentong Jollibee series has pushed its cast and directors to the limelight – with a growing following and talent contracts and projects in tow.
“Kwentong Jollibee’s overwhelming success is attributed to the very purpose of the campaign: to share people’s love stories and love in different forms—a topic that’s relatable and close to the hearts of Filipinos,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and PH Marketing head. “For the upcoming series, we aim to keep our fans engaged by keeping the kind of story-telling that will creatively capture their continuing love affair with our brand.”
For special family occasions that will be celebrated this year, Jollibee is set to release a new set of equally moving videos – still inspired by true stories – which revolve around love and the shared joy among family members. First on the list is the Mother’s Day video that was released on May 9 at Jollibee’s official Facebook page and YouTube channel. The short film was helmed by multi-awarded filmmaker Pepe Diokno, one of the three viral video directors that shot to fame after the successful Kwentong Jollibee: Valentine series. So, ready your hearts and be prepared to be touched again with this heartfelt tale of love, sacrifice, and joy – in the trademark Jollibee way.
