SAO PAULO – Go Outside is a world-renowned magazine that brings the best of the outdoor universe. To celebrate more than a decade of its publication in Brazil, the magazine decided to live up to its own name with a special edition: The Outside Edition.
The idea was simple: produce a magazine entirely outside, at the same time and place where its articles would take place.
The project took almost a year and involved dozens of professionals including journalists, photographers, and illustrators. Despite following the graphic design of the magazine, each page is unique. All photos are instant and chosen from more than 900 clicks. Several techniques of illustration and painting were used, including taking advantage of raw materials found in the midst of adventures.
More than 35,000 kilometers were traveled and 12 expeditions were made to produce a single magazine. From it, an exclusive and limited edition was made on special paper referring to the texture of the original. It is being distributed to outdoor life influencers. A digital version has been published to the general public on oustidedition.com, with extra content for visitors.
Go Outside. The magazine that always had the soul outside now has the body.
