SINGAPORE — “We firmly believe that everyone deserves access to products that allow them to feel their absolute best.” This is the battle cry that Camille Escudero shared to an international audience at the FemTech Showcase of the first-ever FemTech Connect Asia Roundtable, held in Singapore on June 20 and 21.
Camille’s brand, Lily of the Valley, aims to provide inclusive, adaptive, and customizable innerwear to cater to diverse needs across all life’s stages. In a society like the Philippines where gender-biased brands and products dominate the market, underserved segments of people have difficulty finding products that fit correctly, function according to their needs, and that will last. Inclusive options beyond S-M-L-XL sizes, trend-based designs, and fast-fashion quality standards, are difficult to find. And while this may seem like a non-issue to people of certain body types and orientations that big brands cater to, many others suffer — in physical and psychological health.
“Whether you’re a transgender individual, a wheelchair user, bound to a bed, or someone with specialized requirements, our custom solutions are tailored to your unique body and mind,” she shared, highlighting both Lily of the Valley’s flagship product, period underwear, as well as its most recent niche product: Period underwear specifically designed for and with transgender men.
Transgender and non-binary individuals often encounter significant challenges when searching for undergarments that align with their unique anatomy and validate their gender identity. The lack of inclusive options in the market can lead to feelings of exclusion and discomfort, impacting both their physical and psychological well-being.
Lily of the Valley is the first in Asia to offer period products and intimate apparel specifically for transgender men, non-binary, and gender non-conforming individuals who menstruate, providing comfort, confidence, and freedom of expression.
Camille explained: “Our patented period products feature inclusive designs for all genders. Our nursing bras offer free resizing and easier breastfeeding for mothers navigating their changing bodies. And for those with specialized needs, our custom products are made-to-measure, catering to individual requirements such as prosthetics like packers and STPs, wheelchair-friendly designs, and other mobility & physical requirements.”
Camille believes that inclusiveness is the future of both the clothing and wellness industries, and Lily of the Valley, as well as all other inclusive and ally brands, are at the forefront. “Together, we have the power to create a world where everyone feels valued, included, and empowered to be their authentic selves.”
FemTech Connect Asia recently welcomed delegates from across Asia, including founders, government agencies, MNCs, investors, thought leaders, clinicians, and enthusiasts, all of whom are passionate about women’s health and technology, with a focus on the future of FemTech.
The event was attended by members of the FemTech Association Asia, including Lily of the Valley, and fellow Philippine startups such as Hati Health, Nala Woman, and Kindred.
Lily of the Valley is also a member of UN WEPs (Women Empowerment Principles), and the UNFPA Equity Alliance 2030.
Explore Lily of the Valley’s range of products here.
