MANILA, PHILIPPINES — Philippine-based agency Evident Integrated Marketing and PR has hired Fran Ayala as Head of Strategic Planning.
Fran joins Evident to support the firm’s clients in purpose-led branding and marketing initiatives to grow their businesses and ultimately, make a positive social impact. In this new role, she will report directly to Cecile Dominguez-Yujuico, Founder and CEO of Evident.
Fran recently moved back to the Philippines after 13 years in Hong Kong, where she built an award-winning track record working for agencies such as running Text100’s (now Archetype) content marketing team, launching The Economist Group’s PR agency, TVC, in the Asia Pacific region, and managing global and regional accounts for Edelman. Her past client roster included brands such as SAP, Singapore Airlines, and Microsoft Asia. Her work for Japanese chemical group Toray Industries took home three Communicator Awards for Branded Entertainment in the Documentary, Videography & Cinematography and Directing categories in 2020.
“Fran’s work with global agencies and leading brands positions her perfectly to elevate our clients’ market presence and business growth through compelling storytelling,” said Cecile. “We’re delighted to welcome her aboard.”
Evident is a boutique integrated marketing and public relations firm that services clients across three practice areas: corporate and public affairs, advocacy communications, and brand and consumer marketing. The agency recently won three trophies at the 59th Anvil Awards in 2024 for work on the Mobile Legends Philippine League, Coca-Cola’s “World Without Waste,” and Philippine Airlines’ “Flight of Gratitude campaigns.”
“I’m delighted to be back in the Philippines and joining a team of colleagues who believe that purpose is at the heart of all successful branding and marketing,” said Fran. “There are so many brands in this country doing impressive work, and I want to help tell their stories in a way that sustains their business growth and makes a positive social impact.”
As a proud feminist, Frab uses her storytelling skills both in the workplace and on the stage. She moonlights as a stand-up comedian to champion inclusivity and also produces events with all-female lineups to close the gender gap in the performing arts scene.
