MANILA, PHILIPPINES — Cherished brand National Book Store has fueled many Filipinos’ love for literature and creativity since childhood.
As the new school year fast approaches, the brand collaborated with independent ad agency Leron Leron Sinta to release a heartwarming, mind-bending film that captivates audiences with a unique narrative about rediscovering passion, creativity, and love for learning.
The newest film, Passion, revolves around a seemingly ordinary mother with a secret that is anything but ordinary.
The film’s main turning point is when the mother, after seeing National Book Store’s diverse selection of sulit reads and bestselling books, is triggered to molt her human guise to reveal her true self.
This unexpected transformation symbolizes the constant internal conflict between personal passions and parental duties, resonating deeply with viewers of all ages.
Leron Leron Sinta’s film concept perfectly communicates that there’s only one place to help us rediscover our love for reading, creativity, and learning — and it’s National Book Store.
National Book Store currently has over 240 branches nationwide, offering low prices from Best Buy and trusted brands to those who want to rekindle their personal passions or plan to do back-to-school shopping.
National Book Store is also revamping its Loyalty Program, Laking National. This rewards customers with free cashback in-store or on its online website here and at any of the official stores on Lazada, Shopee, TikTok, and Zalora.
