SINGAPORE — The Association of Advertising and Marketing Singapore (AAMS) is thrilled to announce the appointment of Elaine Poh, Managing Director of Publicis Media Singapore, and Jay Santos, Country Manager of Haleon Singapore, as Co-chairs for the Singapore Media Marketing Awards (SMMA) 2024.
As Co-chairs, Elaine and Jay will be the guardians of the SMMA 2024, ensuring that the judging process upholds the highest standards of integrity and excellence. They will also steer the strategic direction of the awards, curate a panel of expert judges, foster industry engagement, and champion the significance of media and marketing in driving business success. Their combined expertise and leadership will ensure that the awards showcase the industry’s most innovative and impactful work.
Elaine Poh, the gold winner for Agency Leader of the Year at Marketing Interactive’s Agency of the Year Singapore 2024, brings her visionary leadership and unwavering commitment to excellence to her role as Co-chair. “The SMMA is more than an awards ceremony; it is a celebration of our industry’s creativity and dedication,” commented Elaine. “I have always been passionate about nurturing talent and seeing the incredible work our teams produce. Recognizing and celebrating these achievements is something I deeply advocate for. I’m excited to spotlight the groundbreaking work emerging from Singapore and those pushing boundaries to set new standards.”
Joining Elaine is Jay Santos, who has over a decade of experience in the consumer healthcare industry. With a knack for building high-performing teams and driving impactful results, Jay brings a deep understanding of consumer needs and a passion for innovation. “Effective media and marketing are both crucial for connecting with consumers and driving business success,” remarked Jay. “I’m honored to Co-chair SMMA 2024 and celebrate the brilliant minds who constantly innovate and adapt. This event recognizes the stores behind successful campaigns — the creativity, strategy, and execution — and inspires the next generation of industry leaders.”
The SMMA, a vital pillar of the Singapore AdMarCom Festival, holds a unique position in the global awards landscape by celebrating the talent and creativity of local and multinational organizations thriving in Singapore. Transitioning from the Singapore Media Awards, SMMA 2023 marked the beginning of a new era, emphasizing the convergence of media and marketing. This year’s event will further explore the boundless potential of this synergy, driving growth, effectiveness, and impact for a more dynamic and influential industry landscape.
Entries for the Singapore Media Marketing Awards 2024 open on July 24: www.sgmediamarketingawards.com
