CANNES — Y&R Philippines gained two shortlisted entries for its ‘Liter Lottery’ campaign for Chevron Philippines and ‘Facebook Memories’ for Rock Ed Philippines.
The ‘Liter Lottery’ campaign got a shortlist nod under the Channels category – Use of Ambient Media: Large Scale. Y&R Philippines and Chevron Philippines ran their media campaign to push their consumer promo which gave motorists in Luzon a chance to win fuel discounts and other prizes during the last Holy Week. Watch the promotional video below.
On the other hand, the ‘Facebook Memories’ campaign for Rock Ed Philippines was shortlisted under Sectors – Corporate Image which honored all non-product -based campaigns to build the image of a brand. Y&R Philippines and Rock Ed Philippines produced Facebook posters akin to the social media network’s On This Day feature to feature facts about the atrocities of the Martial Law.
