CANNES — 180LA and Boost Mobile’s ‘Boost Your Voice’ won yet another Grand Prix by taking top honors at the Integrated Lions.
180LA’s game-changing work for Boost Mobile turned stores into actual polling places during the last 2016 elections. Recognizing that most of its branches were located in places where many local polling places were shut down because of lack of funding, Boost Mobile decided to help bring equal voting opportunities to their consumers by opening their stores as places to cast votes.
The category further produced two Lions, including the United Kingdom’s Channel 4’s Paralympics campaign by OMD UK and 4Creative, five Silver Lions, and three Bronze Lions. See full list below:
2017 Cannes Lions Integrated Winners by adobo magazine on Scribd
