SINGAPORE — The Association of Advertising and Marketing Singapore (AAMS) announced the return of the Effie Singapore Learning Festival (ELF) for its second edition on September 12. Taking place at One Farrer Hotel, this year’s learning festival will showcase keynote presentations from two distinguished Effie APAC award winners.
Headlining the festival are two 2023 Effie APAC Grand Prix-winning campaigns, “Whisper: Changing the education system to keep girls in schools” (India) and “Kiwi and Partners Life: Last Performance Campaign” (New Zealand). Industry luminaries Saurabh Dahiya, Head of Strategy at Leo Burnett India, and Rory Gallery, Partner and Chief Strategy Officer at Special New Zealand, will lead in-depth explorations of these campaigns, sharing insights into the creative strategies that drove their success.
The expanded full-day event will also feature sessions highlighting the shortlisted 2024 Effie Singapore Award campaigns. Attendees will gain exclusive insights from Singapore’s leading marketing talents as they discuss effective campaign strategies and how they translate into measurable business impact.
2024 Effie Awards Singapore Co-chairs Dhiren Amin, Chief Customer Officer of Income Insurance Singapore, and Rowena Bhagchandani, CEO and Founder of BLKJ Havas, stated, “The Effie Learning Festival is a concerted endeavor to raise the standards of effectiveness by sharing best practices from top Effie winners. We envision the festival becoming the premier platform for inspiring future effective campaigns through regional and local Effie case studies.”
The event is expected to attract 600 industry practitioners, brand marketers, and marketing students from local institutions.
Bernard Chan, CEO of the Association of Advertising and Marketing Singapore, emphasized the event’s significance, “The Effie Learning Festival plays a crucial role in enhancing the equity of Effie Awards in Singapore and the region. Its role as a central hub for marketing effectiveness and expertise helps to promote knowledge sharing and foster a community dedicated to effective marketing. This also further reinforces our mission as AAMS to elevate industry standards and recognize outstanding achievements in marketing effectiveness.”
For more information and registration details, click here.
