The One Show 2025: The creative award for creative creatives

NEW YORK, CITY — The One Club for Creativity has officially launched The One Show 2025, supported by an engaging call for entries campaign by creative and media agency Cutwater.

Entries to The One Show 2024 can be submitted now, with fees increasing after each deadline period. The super early entry deadline for the greatest savings is November 01. The early entry deadline is December 13, with the regular deadline of January 31, 2025. The extended deadline is February 14, 2025, and the final deadline is February 28, 2025.

The One Show 2025 Jury Presidents and full juries will be announced shortly. Early judging will start in January 2025, and finalists will be announced in May 2025. Gold, Silver, and Bronze Pencil and Merit winners will be announced in May during Creative Week 2025 in New York.

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The One Show 2025 launches with campaign from Cutwater INS

New for 2025

To more robustly prove that creativity is good for business, The One Show will this year change its Creative Effectiveness Discipline with new categories and submission criteria. Details will be available shortly.

All One Show submissions must now include descriptions of the work background, creative idea, insights and strategy, execution, and results. This information will help judges make more informed decisions, promote thoughtful discussion, and enhance the quality of the comprehensive One Show awards archive.

All winning entries are showcased in the archive, which is viewable for free for one year. All One Show winners also receive a complimentary one-year membership to The One Club, which includes complete archive access.

Cutwater call for entries campaign

This year’s call for entries is supported by an extended digital campaign from Cutwater, based in San Francisco and New York. Using the theme “The Creative Award for Creative Creatives,” the work highlights what differentiates The One Show from other competitions: “by creatives, for creatives,” and miles apart from the world of jury politics and obscenely expensive, overextending festivals.

The campaign’s blueprint-style design treatment brings to life the curiosity and wonder of the artistic process and positions the iconic One Show Pencil as the beacon of communications.

“The One Show honors what should be valued the most: creative impact and merit. For this season, we developed a campaign for creatives by creatives,” said Chuck McBride, Cutwater Founder and CCO. “We followed the essence of an approach to the award show’s blueprints of the Pencil itself. The design system is strategically built to be friendly across digital and social, all of the places creatives will be. We can’t wait to continue the effort during the judging and winner stages.”

Agencies, brands, production companies, and individuals responsible for winning work each year are highlighted in The One Show Creative Rankings, as well as The One Club’s Global Creative Rankings, which combine points won at The One Show, ADC Annual Awards, Type Directors Club TDC competition, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally, and by country.

Revenue generated from The One Show entries goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.

For more information and to enter, please visit The One Show 2025.