MANILA, PHILIPPINES — Consumer-focused and fast-growing bank EastWest introduced elite gymnast and two-time Olympic gold medalist Carlos Yulo as its newest brand ambassador during an exclusive launch event in Makati. The event celebrated his historic athletic achievements and his inspiring financial journey as an EastWest client, making him the perfect embodiment of the Bank’s mission of nurturing dreams by championing sensible financial management for over thirty years.
With his exceptional rise in the field, Carlos has made a significant mark on the global stage, representing the Philippines worldwide. His dedication to his art and commitment to excellence align with EastWest’s values of pushing boundaries and striving for greatness.
Just as he excels as a world-class athlete, EastWest also goes further to empower Filipinos with the financial tools and guidance they need to achieve their dreams.
The new brand ambassador shared, “Itong partnership really started before ko po nakuha ang gold medals ko sa Olympics. Talagang tinulungan ako ng EastWest from the start na maayos yung financial goals ko. Madami akong natutunan sa kanila, nag simula lang ako ng simpleng deposit ngayon meron na akong mga investments na nakatulong talaga sa plans ko. Pareho kami ng mindset ng EastWest, always pushing ourselves to improve. Kaya this partnership comes in so natural sa kin, pareho kaming may relentless drive na magtuloy tuloy hanggang makamit namin ang dreams namin.”
(This partnership really started even before I got my Olympic medals. EastWest has really supported me to achieve my financial goals from the start. From simply depositing to having investments, they really helped my plans. We have the same mindset, always pushing ourselves to improve which is why this partnership comes naturally to me — we both have the relentless drive to forge on until we reach our dreams.)
A partnership built on shared values
The event highlighted the distinct connection between Yulo and EastWest. From simply being a customer, he is now the face of the brand. His discipline, perseverance, and focus on the mastery of his craft, evidenced by his rigorous training, are mirrored by the Bank — persistently supporting clients’ financial journeys to ensure that they can confidently pursue their own goals.
EastWest SEVP and Head of Financial Markets and Wealth Management, Rafael S. Algarra Jr., expressed, “Carlos Yulo represents the dedication and passion that EastWest stands for. His journey from having raw potential to being a world champion reflects the same path we aim to provide for our clients— guiding them toward financial success, whether through our Priority services, consumer loans, or investment management. We believe this partnership exemplifies our service commitment — always pushing further for our clients so they can achieve their goals.”
Carlos Yulo’s inspiring financial journey
Carlos’ partnership with the Bank also highlights his personal journey of financial growth and empowerment. He started with basic banking products to save and pay for expenses while training and competing. As his financial capacity grew, he relied on the help of a dedicated EastWest Priority Relationship Manager to give him financial advice. With guidance, Carlos transitioned into investments, ensuring his earnings were wisely managed while he focused on training.
He shared, “Si EastWest po talaga has been so helpful in my journey—not just as an athlete, but also in managing my finances. Tinulungan po nila ako maging smart sa financial decisions ko and magkaroon ng solid financial plan and dahil dito, naka focus ako sa training and competitions ko. Nung nagsimula akong kumita, hindi ko talaga alam kung paano i-manage ng maayos ang pera ko. I had deposit accounts and a credit card with EastWest. Pero na-realize ko na kailangan ko ng mas malalim na understanding para mapalago yung pinaghirapan ko. Buti na lang, EastWest Priority assigned me a relationship manager who really guided me. Siya ang nagturo sa akin about investments and how I can grow my savings para I’m financially prepared.”
(EastWest has really been so helpful in my journey, not just as an athlete, but also in managing my finances.They helped me make smart decisions and develop a solid financial plan, giving way for me to focus in training and competitions. When I started earning, I didn’t know how to manage my money aside from the deposit accounts and credit card.
I realized that I need a deeper understanding to grow my assets and it was a good thing EastWest assigned me a relationship manager who really guided me. He was the one who taught me about investments and how I can grow my savings so I’m financially prepared.)
Celebrating 30 years of financial excellence
As EastWest celebrates its 30th anniversary, its partnership with the Olympian marks another milestone. For three decades, EastWest has consistently provided its clients with personalized services that guide them through every stage of their financial journey, and clients like Yulo are proof of their commitment. While embracing innovation and adapting to the evolving needs of their clients, EastWest ensures that they never lose the human touch, balancing cutting-edge solutions with the warmth and care that have always defined their approach.
EastWest CEO Jerry Ngo commented, “Carlos Yulo embodies resilience, focus, and the pursuit of excellence—values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who not only stands for athletic success but also a commitment to smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest by their side.”
