MANILA, PHILIPPINES – In Filipino celebrations and occasions of all sizes, one can always expect a golden box of Goldilocks cake and pastries present. From birthdays and graduations, to intimate gatherings and acing a school test, the iconic brand has bore witness to a multitude of parties and accomplishments. But in recent years, a new event has been growing in importance: Teachers’ Day. What started out with a simple “thank you” in the past has now sprouted exuberant efforts from students. On Teachers’ Day, presents, performances, and of course, Goldilocks cakes are given by pupils to express their gratitude to those whom they consider their second parents and guides who mold them throughout their formative years. This movement in schools all across the country has caught the attention of Goldilocks. And for this year’s Teachers’ Day, the brand has paid homage to these unsung heroes with the heartwarming video #GoldilocksPresents: Good Try, directed by Prime Cruz and written by John Carlo Pacala. https://www.youtube.com/watch?v=nH3sfC8ZhM0 A little help and hard work go a long way. The two protagonists in the video show the close connection between a student who needs help and is willing to learn, and a compassionate teacher who is dedicated to helping her succeed. In their intense review sessions, Goldilocks pastries served as welcome treats and visual learning aids — even helping the pupil grasp the concept of trigonometry better. Through their cooperation, the student was able to ace the test. She then showed her sincere appreciation to her teacher with a Goldilocks cake, further reinforcing the significance of the brand’s role in milestones and occasions. The crowd favorite cake and pastries brand aims to be more present in Filipinos’ lives. Through a series of heartfelt videos called #GoldilocksPresents celebrating all kinds of momentous events, Goldilocks is reaching out to audiences as a companion for happy memories. This bold initiative by the brand shows its investment and dedication to forging a stronger connection with the masses — securing its place as a staple on every table at every occasion. For more information on Goldilocks, visit goldilocks.com.ph or follow the brand on Facebook and Instagram
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