SINGAPORE — Giga! has launched its new 5G eSIM, which is now available on both Apple and Android devices, in the most extraordinary way: by turning every letter “e” into a scannable eSIM via a unique AR filter called the “giga E-xplorer.”
Conceptualized by creative agency Grey Singapore, the web-based AR filter is accessible to anyone via giga’s website and social channels. The E-xplorer then works with the smartphone camera lens to recognize any letter “e” in the environment – unlocking innovative prizes and promo codes for giga’s new 5G eSIM plans. The web app is available on any smartphone via https://www.pebble.by/gigaexperience
Given the “e” theme and staying true to giga’s brand philosophy of “feel good,” anyone using the filter can win exciting and unexpected prizes — fun and feel-good rewards such as Eighty-Eight Eggs (delivered by Eric), an Exciting Evening at Dua Lipa’s Concert, or even an Enticing Eighty-Eight Pearl bubble tea.
“Launching anything into the crowded telco space is a challenge. At giga, we love rising to that challenge, not just with award-winning customer service but by entertaining people and making them feel good. The giga E-xplorer is such fun; you can scan anything from cereal boxes, number plates, or even ‘e’ shaped plant stems and stand to win one of our excellently engineered emotive prizes,” shared Grey Singapore Creative Director Peter Callaghan.
To support the campaign, giga has also partnered with KOLs in creating engaging content to promote the giga E-xplorer, plus all the fun and games to be had.
Giga’s new plans offer nationwide 5G connectivity and convenient and secure eSIM activation, available for iOS and Android users. Customers can look forward to faster download and upload speeds, seamless streaming, and ultra-low latency, all powered by Singapore’s fastest network.
As more people travel for work and leisure, giga also announced the addition of free monthly recurring roaming data to its 5G eSIM plans. Roaming data can be enjoyed in five popular regional destinations: Malaysia, Indonesia, Thailand, South Korea, and India.
Giga’s new 5G eSIM plans are now available on the giga! App and online at
https://www.giga.com.sg/mobile/esim
CREDITS:
Agency: Grey Singapore
Chief Creative Officer: Graham Drew
Creative Director: Peter Callaghan
Associate Creative Director: Gao Yuan Heng
Copywriter: Chin Wei Li
Art Director: Noorshafiq Sanusi, Syafiq Zulkifli
Junior Designer: Zachary Lim
Consultant: Ziyad Broker
Client Services Director: Wei Jian Lim
Senior Brand Manager: Eunice Chiam
Senior Brand Executive: Andrea Toh
Brand Executive: Dana Low
Planning Director: Chin Hui Shan
Strategic Planner: Melanie Tan
Data Strategy Lead: Cyrille Locatelli
Head of Growth: Daniel Ng
Head of Social: Salil Sahane
