SINGAPORE — Havas Media Singapore has been awarded the integrated media mandate for Great Eastern’s Singapore business following a competitive pitch process. The agency will be responsible for media strategy, planning, and buying across both online and offline channels, supporting Great Eastern’s vision to strengthen its position as a leading financial services provider in the region. This appointment reflects Great Eastern’s confidence in Havas Media’s innovative strategies to deliver impactful results across its brand and performance marketing objectives.
“We are honored to embark with Great Eastern on this partnership, a brand that shares our commitment to delivering meaningful impact,” said Russell Lai, Chief Commercial Officer of Havas Media Network Singapore.
“As we continue to invest in our digital capabilities and tools to enhance client centricity and collaboration, we look forward to elevating Great Eastern’s brand presence and supporting their mission to empower customers to Reach For Great.”
Great Eastern emphasized Havas Media’s ability to deliver on both strategic and tactical levels. “Havas Media’s data-driven, digitally forward approach combined with their thorough understanding of our brand and business objectives assured us they were a good fit,” said Keith Chia, Head of Group Brand and Marketing at Great Eastern Singapore. “We look forward to a fruitful collaboration as we continue to further strengthen our brand with our customers and engage the next generation of younger audiences.”
