LAS VEGAS, USA — The London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, has unveiled the Winners & Finalists from Asia.
At LIA, each juror sees every piece of work in their respective categories with no pre-judging of the entries. Each jury, along with its president, convened in their judging room to discuss and debate thoroughly before deciding on the winners ensuring that all work was judged equally through careful deliberations and robust discussions.
Barbara Levy, President of LIA, said, “Asia did extremely well this year. The region has three Grand LIAs in total – Taiwan won its first Grand LIA in Pharma and Medical; Bangkok won the Grand LIA in Branded Entertainment and Japan won for Transformative Business Impact. It’s very gratifying to see an Asian Grand LIA winner especially in the category of Pharma and Medical, where there are a lot more regulations to navigate. All three Grand LIAs were delightful pieces, with amazing storytelling and craft. Congratulations to all our Asian Winners!”
This year the juries awarded 3 Grand LIAs to companies in Asia. Additionally they were awarded 16 Gold, 36 Silver and 40 Bronze Statues and attained 25 Finalists.
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald’s Hiring titled “No Smiles”. McDonald’s Hiring were also awarded 2 Gold and 2 Silver Statues by four different juries.
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC’s Rice Bowl”. “Uncle KFC’s Rice Bowl” was also awarded a Gold Statue.
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention – The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”. This piece of work was also awarded a Gold Statue.
Listed below are the Statue Winners and Finalists for Asia (listed alphabetically by country):
CHINA won 14 Statues and attained one Finalist:
Cheil PengTai Beijing, Beijing
- Gold – Branded Entertainment – Gaming for Samsung titled “Ghost Skins”
- Bronze – Branded Content – Gaming for Samsung titled “Ghost Skins”
Dentsu Creative China
- Silver – Health & Wellness – Public Service/Charity/NGO for Jian Ai Elderly Charity Center titled “Lost In Time”
- Bronze – Design – Public Service/Charity/NGO for Jian Ai Elderly Charity Center titled “Lost In Time”
- Bronze – Direct – Out of Home – Instore and Transit for Jian Ai Elderly Charity Center titled “Lost In Time”
Ogilvy Shanghai, Shanghai
- Silver – Creative Strategy – Public Service/Charity/NGO for Morning Shanghai Project titled “Open All Ages”
- Silver – Transformative Business Impact – Community and Government Transformation: Government and Citizen Experience for Morning Shanghai Project titled “Open All Ages”
- Finalist – Creativity In B2B – Corporate Purpose/Social Responsibility for Morning Shanghai Project titled “Open All Ages”
TBWA\Group China, Shanghai
- Gold – Print – Craft – Photography Campaign for adidas – Yoga Village titled “Double Tabletop”, “Hand-to-Toe”, “Headstand”, “Tree”, “Wind Blown Tree”, “Yogis”
TBWA\Media Arts Lab, Shanghai
- Gold – Branded Content – Scripted Short Film for Apple titled “Shot on iPhone – Little Garlic Chinese New Year”
- Silver – Branded Entertainment – Scripted Short Film for Apple titled “Shot on iPhone – Little Garlic Chinese New Year”
- Silver – Production & Post-Production – Cinematography for Apple titled “Shot on iPhone Little Garlic Chinese New Year”
- Bronze – Production & Post-Production – Direction for Apple titled “Shot on iPhone Little Garlic Chinese New Year”
The Nine Shanghai, Shanghai
- Silver – Design – Craft – Photography Campaign for Yotkan Ancient City in Xinjiang, China titled “Magnificent Campaign”
- Silver – Production & Post-Production – Cinematography for Yotkan Ancient City in Xinjiang, China titled “Magnificent”
HONG KONG took home 3 Statues and attained two Finalists:
Cheil Hong Kong, Hong Kong
- Bronze – Branded Content – Audio for Save the Children Hong Kong titled “The Sound of Violence”
- Finalist – Branded Content – Public Service/Charity/NGO for Save the Children Hong Kong titled “The Sound of Violence”
Havas Worldwide Hong Kong, Hong Kong
- Bronze – Music & Sound – Music Adaptation – Song for Gay Games titled “The Pride Lions”
Publicis Groupe Hong Kong, Hong Kong
- Bronze – Creative Strategy – Travel for Cathay titled “Souvenired Media”
- Finalist – Creative Strategy – Consumer Insight for Cathay titled “Souvenired Media”
INDIA was awarded 18 Statues and attained one Finalist:
Brand David Communications, Mumbai
- Silver – Health & Wellness – Corporate Communication for Colgate titled “The Sweet Truth”
Havas Worldwide India
- Gold – Direct – Good and Purpose for Times Of India titled “Ink Of Democracy”
McCann Worldgroup, Gurgaon
- Silver – Creative Strategy – Cultural Insight for Buckaroo Footwear titled “Fit My Feet”
- Silver – Creative Strategy – Health Care and Pharmaceuticals for Buckaroo Footwear titled “Fit My Feet”
- Silver – Direct – Innovation for Buckaroo Footwear titled “Fit My Feet”
- Bronze – Creativity In B2B – Sustainability for Buckaroo Footwear titled “Fit My Feet”
- Bronze – Evolution – Product Innovation for Buckaroo Footwear titled “Fit My Feet”
Ogilvy India, Mumbai
- Gold – Billboard – Innovative Use of Billboard for Brooke Bond Taj Mahal Tea titled “Megh Santoor”
- Silver – Health & Wellness – Public Service/Charity/NGO for St. Jude India ChildCare Centres titled “The Impossible Choice”
- Silver – Health & Wellness – Use of Social Media for Savlon Swasth India Mission titled “Handwash Legend”
- Silver – Transformative Business Impact – Commercial Transformation: Creative Operational Transformation for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
- Bronze – Ambient & Activation – Creative Use of Data for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
- Bronze – Creative Strategy – Cultural Insight for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
- Bronze – Creative Strategy – Partnership & Collaboration for Vodafone Idea Ltd. titled “Vi Human Network Testing Network”
- Bronze – Integration – Entertainment for Cadbury 5 Star titled “Erase Valentine’s Day”
- Bronze – Music & Sound – Experiential Use of Music & Sound for Brooke Bond Taj Mahal Tea titled “Megh Santoor”
Subhajit Mukherjee, Mumbai
- Silver – Music & Sound – Original Music with Lyrics for Coca-Cola titled “The Real Magic Of Pujo”
VML, Mumbai
- Bronze – Branded Entertainment – Entertainment – Audio for Coca-Cola titled “Sing To Remember”
- Finalist – Audio & Radio – Original Music with Lyrics for Coca-Cola titled “Sing To Remember”
JAPAN was awarded 15 Statues and attained two Finalists:
TBWA\Hakuhodo Inc., Tokyo
- Grand LIA- Transformative Business Impact for McDonald’s Hiring titled “No Smiles”
- Gold – Branded Entertainment – Music Videos for McDonald’s Hiring titled “No Smiles”
- Gold – Transformative Business Impact – Commercial Transformation: Brand Manifestation for McDonald’s Hiring titled “No Smiles”
- Silver – Music & Sound – Original Music with Lyrics for McDonald’s Hiring titled “No Smiles”
- Silver – Use of Social Media & Influencers – Retail for McDonald’s Hiring titled “No Smiles”
BMSG, Tokyo
- Bronze – Music Video – Choreography for Be:First titled “Mainstream”
Dentsu Digital Inc., Tokyo
- Silver – Creative Use of Data – Data-Led Creativity for Think Name Project titled “SATO 2531”
Dentsu Inc., Tokyo
- Gold – Poster – Craft – Illustration Campaign for Rally Japan 2023 titled “Driving Sun Campaign”
- Silver – Design – Craft – Art Direction Campaign for Himeji Castle – Beauty born of peace. titled “Newspaper”, “Tabloid”, “Poster”
- Silver – Evolution – Creative Technology for NTT Human Informatics Laboratories titled “Project Humanity”
- Bronze – Design – Craft – Illustration Campaign for The Ad Museum Tokyo / D&AD Awards 2023 It Works Campaign – “As Natural As Breathing”, “Positive Energy”, “It Doesn’t Happen Overnight”, “Silently Working. All Day, Every Day”, “Everyday Beauty, Endlessly Pursued”
SIX Inc., Tokyo
- Finalist – Production & Post-Production – Cinematography for Toyota GAZOO Racing titled “Wild Moment”
VML Ogilvy Japan, Tokyo
- Silver – Design – Experiential Design for Bungashi titled “Edible Literature”
- Silver – Package Design – Craft – Art Direction for Bungashi titled “Edible Literature”
- Silver – Package Design – Special Editions for Bungashi titled “Edible Literature”
- Bronze – Direct – Craft – Art Direction for Bungashi titled “Edible Literature”
- Finalist – Design – Craft – Art Direction for Bungashi titled “Edible Literature”
KOREA took home 8 Statues and attained one Finalist:
ANGLE, Seoul
- Bronze – Print – Craft – Art Direction Campaign for SK Telecom / T Direct Shop – Peel the Tape, Heal the Earth titled “Polar Bears”, “Penguins”, “Seals”
Cheil Worldwide, Seoul
- Silver – Digital – Apps for Samsung Mobile titled “Try Galaxy Fold Experience”
- Silver – Digital – UX – User Experience for Samsung Mobile titled “Try Galaxy Fold Experience”
- Silver – Direct – Digital for Samsung Mobile titled “Try Galaxy Fold Experience”
- Bronze – Digital – Innovative Use of Digital for Samsung Mobile titled “Try Galaxy Fold Experience”
- Bronze – Poster – Corporate Purpose & Social Responsibility for K-Drama Strong Girl Nam-soon titled “Drug Test Poster”
- Finalist – Direct – Good and Purpose for Kundal Pink Glove titled “The Pink Glove”
Paulus, Seoul
- Gold – Evolution – Product Innovation for Hyundai titled “Nano Cooling Film”
- Bronze – Evolution – Technology Development for Hyundai titled “Nano Cooling Film”
MALAYSIA were awarded 4 Statues and attained one Finalist:
Leo Burnett, Kuala Lumpur
- Silver – Creative Strategy – Cultural Insight for Heineken titled “Heineken Heidden In Plain Sight”
- Bronze – Billboard – Beverages for Heineken titled “Heineken Heidden In Plain Sight”
- Bronze – Design – Installations/Displays for Heineken titled “Heineken Heidden In Plain Sight”
Ogilvy Malaysia, Kuala Lumpur
- Gold – Direct – Integrated for Colgate titled “A Million Logos”
- Finalist – Creativity In PR – Brand PR for Colgate titled “A Million Logos”
PHILIPPINES took home 3 Statues and attained one Finalist:
BBDO Guerrero, Makati City
- Gold – Audio & Radio – Sound Design for Mountain Dew titled “Play the Dew: Dew Battle”
GIGIL, Manila
- Bronze – Creative Strategy – Cultural Insight for CoCo Tea Milk Tea titled “Cool”
Ogilvy, Manila
- Bronze – Direct – Out of Home – Instore and Transit for IKEA titled “This is an IKEA Store”
TBWA\SMP, Makati
- Finalist – Design – Sustainable Design for Dr. E Laundry Doctor titled “Washtag”
SINGAPORE took home 13 Statues and attained 11 Finalists:
BLKJ Havas, Singapore
- Bronze – Health & Wellness – Prototype for U Mobile titled “Project iContact”
LePub, Singapore
- Silver – Integration – Creative Use of Data for National Library Singapore titled “Playbrary”
- Bronze – Integration – Education for National Library Singapore titled “Playbrary”
- Finalist – Ambient & Activation – Creative Use of Data for Heineken Silver titled “Enjoy the Smoothness”
- Finalist – Ambient & Activation – Sports for Heineken Silver titled “Enjoy the Smoothness”
MullenLowe Singapore, Singapore
- Bronze – Direct – Innovation for Lifebuoy Hand Wash titled “Condensation Cleanser”
Ogilvy Singapore, Singapore
- Silver – Creative Strategy – Breaking Sector Convention for Vaseline titled “Transition Body Lotion”
- Silver – Creativity In PR – Beauty for Vaseline titled “Transition Body Lotion”
- Bronze – Creativity In PR – Best Local/Regional/National Market for Vaseline titled “Transition Body Lotion”
- Bronze – Direct – Loyalty Programs for Artotel Group titled “Rockstar Status”
- Bronze – Creative Strategy – Cultural Insight for Shea Moisture titled “The Visa Loophole”
- Bronze – Package Design – Special Editions for The Coca-Cola Company titled “Video Vinyl”
- Finalist – Creativity In PR – Brand PR for Vaseline titled “Transition Body Lotion”
- Finalist – Creative Strategy – Consumer Insight for Shea Moisture titled “The Visa Loophole”
- Finalist – Design – Craft – Art Direction for The Coca-Cola Company titled “Video Vinyl”
- Finalist – Design – Craft – Illustration for The Coca-Cola Company titled “Video Vinyl”
- Finalist – Direct – Craft – Art Direction for The Coca-Cola Company titled “Video Vinyl”
- Finalist – Health & Wellness-Craft – Craft – Illustration Campaign for Closeup titled Situationship Campaign – “Sometimes You Drink and Dial Her”, “At Work You Keep It Professional”, “She Always Says”, “You Like Him”, “Is This A Relationship”
- Finalist – Integration – Travel & Leisure for Artotel Group titled “Rockstar Status”
- Finalist – Non-Traditional – Experiential for The Coca-Cola Company titled “Video Vinyl”
VML Singapore, Singapore
- Bronze – Creative Strategy – Cultural Insight for Lux titled “In Her Name”
- Bronze – Digital – Corporate Purpose/Social Responsibility for Lux titled “The End”
- Bronze – Direct – Film and Video for LUX titled “The End”
- Finalist – Digital – Zeitgeist for Lux titled “The End”
TAIWAN was awarded 6 Statues and attained one Finalist:
Ogilvy Taipei, Taipei
- Grand LIA in Pharma & Medical for HPV Cancer Prevention – The Life Bureau titled “Ep1. Freedom Hooray”; “Ep2. Love is Everything”; “Ep3. Hope Descend”
- Gold – Pharma & Medical – Branded: Pharmaceuticals and Vaccines Campaign for HPV Cancer Prevention – The Life Bureau titled “Ep1. Freedom Hooray”; “Ep2. Love is Everything”; “Ep3. Hope Descend”
- Gold – Integration – Retail for Luckin Coffee titled “Moutai Latte”
- Finalist – Creativity In PR – Best Local/Regional/National Market for Luckin Coffee titled “Moutai Latte”
Leo Burnett Taiwan, Taipei
- Silver – Health & Wellness – Product Design for Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center titled “Paper Organs”
- Bronze – Design – Public Service/Charity/NGO for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center titled “Paper Organs”
- Bronze – Direct – Good and Purpose for Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center titled “Hear My Last Wish”
THAILAND was awarded 11 Statues and attained four Finalists:
Wolf BKK, Bangkok
- Grand LIA for Branded Entertainment for KFC Thailand titled “Uncle KFC’s Rice Bowl”
- Gold – Branded Entertainment – Scripted Short Film for KFC Thailand titled “Uncle KFC’s Rice Bowl”
- Silver – Production & Post-Production – Direction for CP Chicken titled “Go for Launch”
- Finalist – Online Film – Humor for KFC Thailand titled “Uncle KFC’s Rice Bowl”
Choojai and Friends, Bangkok
- Silver – Branded Entertainment – Scripted Short Film for Sammakorn Public Co. Ltd. titled “Sammakorn NOT Sanpakorn”
GREYnJ United, Bangkok
- Silver – Health & Wellness-Craft – Sound Design for FWD Insurance titled “Singing Bus”
- Finalist – Audio & Radio – Corporate Purpose/Social Responsibility for FWD Insurance titled “Singing Bus”
- Finalist – Music & Sound – Sound Design for FWD Insurance titled “Singing Bus”
Ogilvy Group Thailand, Bangkok
- Silver – Production & Post-Production – Performance/Casting for Thai Life Insurance titled “Under My Skin”
- Silver – TV & Cinema – Craft – Copywriting for Thai Life Insurance titled “Under My Skin”
- Bronze – Production & Post-Production – Performance/Casting for Colgate titled “The Boxer”
- Bronze – TV & Cinema – Corporate Purpose/Social Responsibility for Thai Life Insurance titled “Under My Skin”
Prakit Advertising, Bangkok
- Finalist – Health & Wellness-Craft – Craft – Illustration for RJRH (Ruamjairak Hospital) titled “Every Beat Matters”
The Leo Burnett Group Thailand, Bangkok
- Gold – TV & Cinema – Humor for Krungsri First Choice titled “What The Fast!”
- Gold – TV & Cinema – Consumer Campaign for Krungsri First Choice – What The Fast! titled “Girlfriend”, “Daughter”, “Boss”
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light’s Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC’s Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR – Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen’s Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness – Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light’s Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen’s Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention – The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald’s Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers – Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honoring 270 Finalists across 29 categories.
The remaining awards will be announced November 04. To view all the winners and finalists, click here.
