SINGAPORE – Christmas comes early to Leo Burnett Singapore when it bagged the annual “Orchard Road Christmas Light Up” campaign.
For the second year running, Orchard Road Business Association (ORBA) has retained Leo Burnett Singapore together with production company Kingsmen to bedeck Singapore’s main 2.2-kilometre shopping strip with festive Yuletide ornaments and lights.
“We are happy to be working again with ORBA and be part of this much-anticipated annual tradition, which is now on its 34th year. This year’s Christmas Light Up will even be more dazzling,” said Serene Koh, general manager of Leo Burnett Singapore. “We also had tremendous support from Prodigious in producing the visual renditions in a short period of time.”
Since it started in 1984, the Orchard Road Christmas Light Up festive display has become a signature attraction – an annual tradition – that both locals and tourists from all walks of life gleefully anticipate every year.
The Christmas lights on Orchard Road retail strip – from Tanglin Zone to Somerset Zone – will be officially switched-on in mid-November this year. It is too early for a sneak peek of the glitz and glam that await the public. Suffice it to say it promises to be an exhilarating walk that will transport people to a glistening dream-like place sin illuminated by mesmerising lights, every step will stir the imagination to exciting possibilities at every turn.
Besting nine agencies, Leo Burnett Singapore won the bid as creative agency to lead the multi-platform campaign, which includes creative concept development for overstreet designs and marketing collaterals (ATL, BTL, OOH, Digital).
