MANILA, PHILIPPINES — Ogilvy Group Philippines announced a triumphant close to the year, securing multiple prestigious awards in creativity and effectiveness, including six wins at the 4As Agency of the Year Awards, with honors such as Best in Creative – Network Agency, 2024 Digital Agency of the Year, Best in Market Performance – Network Agency, Brand Experience Excellence – Best in Creativity and Effectiveness, Digital Agency of the Year – Best in Creativity and Innovation, and Digital Agency of the Year – Best in Creativity and Effectiveness. Additionally, Ogilvy was honored as the #1 Ranked Agency in the Philippines in the 2024 Cannes Lions Creativity Ranking, a testament to the exceptional creative teams and clients who continually push the boundaries of creativity for effectivity. The group also celebrated its achievements at the London International Awards and the 2024 Asia-Pacific Sabre Awards, winning one Bronze at LIA in the Out of Home category and two Sabre awards recognizing earned campaigns and programs focused on creativity, strategic insight, and measurable impact.
These accolades point to Ogilvy Group’s focus on creative solutions that effectively address complex business challenges. “The 4As Agency of the Year Awards, in particular, highlighted campaigns that have captivated audiences and redefined their respective media categories. Notable campaigns such as ‘This Is An IKEA Store,’ ‘KFC Instant Originals,’ ‘Globe GFiber Prepaid Pamilya Kaya,’ ‘Lady’s Choice Dad’s Choice, ‘Milo Digidash,’ and Mind You ‘House of Healers’ illustrate Ogilvy’s philosophy of creativity that drives tangible results,” said Executive Creative Director Noah Valdez.
Executive Creative Director Chino Jayme added, “For example, the ‘This Is An IKEA Store’ campaign revolutionized the retail experience by transforming over 900 locations into dynamic IKEA sampling sites, which directly led to unprecedented e-commerce performance for IKEA Philippines. This innovative approach not only earned IKEA its first Cannes Lion but also demonstrated the Ogilvy Group’s ability to creatively solve marketing challenges through effective engagement.”
“This is An IKEA Store” also took home a Bronze at the London International Awards in the Out of Home -Instore and Transit Category.
Ogilvy’s efforts in transforming Lady’s Choice into “Dad’s Choice” marked a significant milestone as well in changing gender-biased narratives within the consumer goods sector.
“This campaign resonated deeply with audiences and resulted in double-digit growth for the brand, marking its first post-pandemic increase. By courageously addressing societal norms, Ogilvy sets a standard for ourselves for impactful creative strategies that resonate with contemporary audiences,” said Executive Creative Director Dino Ocampo.
Campaigns like “House of Healers” also demonstrate a commitment to addressing societal issues. Working with Mind You helped provide mental health support to the gaming community, tackling stress and anxiety in a growing digital space. Similarly, “Milo Digidash” encouraged physical activity in young people by turning movement into an engaging mobile game, tackling the challenge of promoting fitness in a digital world. These campaigns delivered creativity with measurable impact, driving both brand and societal benefits.
“KFC Instant Originals,” on the other hand, tapped into the demand for authentic, user-generated content. It empowered consumers to create their own personalized ads, fostering real-time engagement with younger audiences. This creative approach brought the brand closer to its target demographic, enhancing engagement in a personal and immediate way.
The Sabres recognize earned campaigns and programs focused on creativity, strategic insight, and measurable impact. “GFiber Prepaid Pamilya Kaya Live” demonstrated strategic insight by addressing consumer mistrust in internet services through a live-streamed reality show, effectively showcasing the reliability of Globe Telecom’s fiber internet.
“Central to the Ogilvy Group’s success is its commitment to interdisciplinary and borderless collaboration, seamlessly integrating diverse talents and perspectives. This approach fosters a culture where creativity flourishes at the intersections of various disciplines. From brand strategy and digital innovation to public relations and creative execution, we experience for ourselves how horizontal and vertical collaboration can create magic, resulting in campaigns that not only capture attention but also deliver measurable impact,” said Elly Puyat, CEO of Ogilvy Group Philippines.
He added, “Our appreciation goes out to the 4A’s organization and the Agency of the Year Board of Judges for our teams’ six trips up the awards stage. We are honored to be ranked among the best of Asia by the 2024 Cannes Lions Creativity Ranking too, and we also thank Provoke Media and the 2024 AP Sabre Awards Board of Judges for the honors. These awards belong to our incredibly talented and dedicated teams and brave clients whose passion for pushing creative boundaries and delivering exceptional results is what makes the Ogilvy Group and our partners truly special. We look forward to carrying this momentum into the next year, continuing to drive creative solutions that engage, inspire, and move.”
