MANILA, PHILIPPINES — Doña Elena is a well-known and trusted brand, especially when it comes to olive oils. It is a must-have for a delectable gourmet experience at home. Together with creative agency BBDO Guerrero, Fly Ace Corporation released a new spot for Doña Elena Olive Oils with a clever operatic twist.
The video features a family gathered around a table filled with family-favorite dishes, including Pampano, Paella, Salpicao and Pasta – all prepared with Doña Elena Olive Oils. The transformative power of these dishes is emphasized through the iconic aria “Habanera,” from the French opera, Carmen, evoking a sense of nobility and luxury.
The tagline, “Feast like a Doña. Cook with Doña Elena,” shows how Doña Elena Olive Oils can help upgrade your everyday home-cooked meals into a special gourmet dining experience.
“Our goal with this spot was to highlight the elevated experience that comes with using Doña Elena Olive Oils,” said Maita Monsalud, Category Manager of Doña Elena (Fly Ace Corporation). “These products aren’t just for cooking; they bring an authentic touch to home-cooked meals. We’re excited to reintroduce this creative twist that perfectly captures the essence of the campaign into the market, proving how any dish can be transformed with Doña Elena.”
Andi Olbés, Creative Director at BBDO Guerrero, said: “We wanted to do more than just visually represent the quality of Doña Elena products. We wanted to represent a feeling. By incorporating opera, we added that extra touch of drama that evokes the feeling of a grand dining experience, making every meal feel more special, elevated, and memorable with Doña Elena Olive Oils.”
CREDITS:
AGENCY: BBDO Guerrero
- David Guerrero – Creative Chairman and Chief Creative Officer
- Andi Olbés – Creative Director, Copywriter
- Nikki Sunga – Creative Director, Art Director
- Eboy Jose – Associate Creative Director, Copywriter
- Benci Vidanes – Associate Creative Director, Art Director
- Chesca Agoncillo – Art Director
- Karen Go – General Manager
- Kaye Sordan – Group Account Director
- Monica Hiceta – Account Director
- Josef Monitonla – Planning Director
- Nathaniel Sta Teresa – Marketing Manager
- Chot Gatmaitan – Traffic & Operations Director
- Roxann Ng – Traffic Manager
- Manny Vailoces – Head of Final Art
- Joy Panaguiton – Senior Final Artist
- Des Odoño – Print Producer
- Leah Gonzales – Finance Director
- Lanie Potenciano – Senior Finance Manager
- Paige Ocampo – Assistant Finance Manager
- Merlin Tan – Finance Manager
- Carmine Roque – Billing Associate
CLIENT: Fly Ace Corporation
22. Jun Cochanco – President
23. Abbie Ng-Reyes – Vice President for Marketing
24. Barton Canon – Senior Vice President for Commercial Operations
25. Zen Prudentino – Marketing Director
26. Maita Monsalud – Category Manager
27. Exequiel Estrella – Assistant Brand Manager
28. Nico Chavez – Senior Communications Manager
29. Mash Andrey – Communications Specialist
PRODUCER: Just Add Water Productions
30. Jing Abellera – Senior Managing Producer
31. Nikki Valencia – Associate Producer
PRODUCTION HOUSE: Arcade Film Factory
32. Director – Marius Talumpas
SOUND HOUSE: Hit Productions, Inc.
