MANILA, PHILIPPINES — SVEN, the digital-first agency, has introduced what’s new with Youthphoria, an insider source on today’s youth.
After exploring the metaverse and AI, SVEN, Scandinavian for “youth,” has further embraced its roots and has dove deeper into the new generation.
Riding the Youthphoria current
As part of SVEN’s The Current initiative, where the agency focuses on the latest breakthroughs for digital-first brands, Youthphoria taps into the youth mindset to bring new-age ideas that refresh brands and digital strategies.
“The youth are undeniably today’s biggest culture drivers. SVEN’s very name means ‘youth’ — it’s a core part of us, it’s who we are, and it’s very evident in our craft and culture,” Associate Director for People Innovation Stephanie Torio explained. “We think and live youth, and through Youthphoria, we mix youth energy with digital-first thinking to create refreshing and surprising brand encounters.”
Thought leadership that matters
Youthphoria is more than just a content hub; it’s a go-to destination for insights and trend analysis that help shape how brands connect with the next generation. No longer limited to annual online live conferences, Youthphoria is now a living resource, offering both clients and casual visitors thought starters and actionable ideas that can be applied across industries, making it a leading voice in youth marketing and new-wave digital thinking.
Each month, Youthphoria dives into a range of topics on youth culture that serve as thought starters; brands can apply these same insights to their campaigns. The whitepaper series offers insights into how the pandemic has made Gen Z into money managers focused on saving and leveling up their financial skills. It also explores how Gen Z has flipped the traditional marketing funnel into a never-ending loop of engagement, where brands need to keep delivering value beyond just the sale. In the world of Gen Alpha, Youthphoria dishes out five key trends about the new gen, specifically how these digital natives are shaping the future with their love for tech, sustainability, and inclusive brands. Lastly, its latest release discusses the power of fandoms in Gen Z culture and how brands can activate them.
Pushing the boundaries of youth influence
Aside from trend reports, Youthphoria is also a movement. With The Current, SVEN reinforces its status as a forward-thinking agency, ready to help brands capture the attention of a generation always looking ahead.
“The Current is more than just a conference; it’s your gateway to what’s trending now, from groundbreaking tech to evolving behavioral trends,” SVEN’s Chief Creative and Strategy Officer, Raizelle So, expressed. “Stay tuned for thought leadership and digital-first learnings from SVEN as we dive into these encounters head-on.”
