MANILA, PHILIPPINES — As the business landscape rapidly evolves, the PANA Brand Master Sessions (BMS) 2024 is set to empower C-suite executives and brand builders with cutting-edge insights on how to transform customer experience using the latest in behavioral science, data science, and technology. Taking place on November 14 at the Makati Diamond Residences, this year’s event focuses on the intersection of human behavior and advanced technologies.
This year’s collaboration between the Philippine Association of National Advertisers and Certified Digital Marketers (CDM) brings a potent blend of traditional brand mastery and digital transformation expertise. With each organization committed to elevating industry standards, a day of learning that will inspire and give its attendees the tools to rethink how to engage with customers completely has been designed. The sessions will prompt decision-makers to rethink customer journeys and enhance engagement in meaningful and measurable ways.
BMS 2024 will feature international experts and C-suite leaders, such as Nick Mingo (Head Behavioral Scientist for Asia Pacific, Swiss Re) and Clay Schouest (Chief Strategy Officer, dentsu APAC), who will offer valuable insights on redefining customer behavior, influencing buying patterns, and leveraging AI for enhanced customer experience. Along with segment speakers Justin James and Cliff Eala and panelists Eric Luchangco, Pepe Torres, and Margot Torres, they will unpack how behavioral science, data, and AI are changing the game of customer experience. You’ll learn everything from understanding customer behavior to using MINDSPACE to influence buying decisions and how to inject tech innovations into your customer journey to create truly unforgettable experiences.
For C-suite executives, this event will highlight leadership strategies, collaboration opportunities, and the latest advancements in customer-centric innovations that can directly impact growth and profitability. Brand builders will gain practical tools to align customer experience with brand strategy, allowing for more authentic connections and data-driven decisions.
Key takeaways:
- Learn how to rediscover customer behavior and market segments.
- Master the art of influencing buying decisions using behavioral science frameworks like MINDSPACE.
- Gain insights into redesigning customer journeys and implementing AI-driven solutions for better customer experiences.
- Collaborate and learn from top-tier speakers and panelists from leading brands such as McDonald’s, Maya, and BPI.
With over 250 C-suite delegates expected and eight hours of learning compact with transformative ideas, the Brand Master Sessions 2024 is an unmissable opportunity for anyone looking to reshape their approach to customer engagement.
Whether you’re a seasoned executive or a brand manager on the rise, this event promises to equip you with actionable insights to stay ahead in the ever-evolving world of marketing. Don’t miss your chance to be part of this premier gathering of industry leaders! Register now to unlock the future of customer experience.
