SINGAPORE — Spikes Asia, Asia Pacific’s most prestigious and sought-after award for creativity and marketing effectiveness, has officially opened its 2025 Awards for submissions. It also revealed a refresh to its Awards and an evolution to its platform.
Spikes Asia is evolving from a single event in the year to a series of bespoke and accessible regional events designed to support the needs of the industry year-round. The new offering will support everyone in the business of creative marketing, from emerging talent to c-suite marketing leaders, to help the region tackle strategic challenges, consumer behaviors, cultural shifts, and creative thinking to propel the industry forward across APAC. Spikes Asia judging will be held in Vietnam in March 2025, culminating in the live Awards Ceremony in April, held in Singapore, to set the benchmark for creative excellence in APAC, while providing an opportunity for the industry to network and celebrate.
New to the 2025 Spikes Asia Awards is the introduction of the Humour sub-category, following on from its success at Cannes Lions 2024. Entrants will be able to enter relevant work in a dedicated category to celebrate entertaining and effective work in branded communications. The Innovation Spike has evolved to encompass a broader spectrum of innovation. Additionally, there have been updates to the Audio & Radio Spike Award to reflect the expansion of Audio work across the industry, a refresh to the PR Spike to accurately reflect the current PR industry, and a refresh to the Social & Influencer Spike to recognize and celebrate the pivotal role that creators play in shaping and amplifying brand messages.
Mandy Neo, Director at Spikes Asia, commented, “Our audience is looking for more than just a standalone event. Our new model will provide a continuous connection throughout the year and allows Spikes Asia to address the diverse needs of the creative and advertising community by offering opportunities for networking, learning, and recognition. We look forward to hosting more intimate and high-impact experiences that cater to the APAC community’s needs.”
Marian Brannelly, Global Director of Awards at LIONS, added, “It’s an exciting time for creativity in APAC which is reflected across the evolution of our Awards. We’ve got Awards that recognize everything from Craft right through to Gaming and Creative Effectiveness — it’s evidence of an industry that continues to evolve and proof that creativity can come from anywhere. Spikes Asia has also evolved its entry process, including questions that focus on the cultural context as well as the objectives of the work. These responses will provide the Jury with essential context when evaluating creativity from across the region. We will continue to nurture and grow the Spikes Asia Awards and deliver key insights to our audience, to support creatives and marketers across APAC.”
Entries into Spikes Asia are being accepted until January 28.
