SYDNEY, AUSTRALIA — Leading marketing technology company Anchora has become the first and only agency in the Asia-Pacific region to achieve Adobe Journey Optimizer (AJO) Specialization, cementing its position at the forefront of delivering innovative, data-driven solutions that enhance customer experiences across industries.
This achievement builds on Anchora’s recognition as Adobe’s Strategic Partner of the Year 2024 and reinforces its Gold partner status, further validating its commitment to leveraging the latest technology to future-proof its clients’ marketing strategies.
Anchora’s focus on AJO is a deliberate move to ensure that clients are equipped with leading-edge technology to personalize and optimize customer journeys at scale, fostering stronger connections and driving sustained growth.
AJO empowers businesses to deliver personalized customer experiences at scale, driving engagement, efficiency, and growth. Anchora’s clients, including Tennis Australia, Malaysia Airlines, Spark NZ, and Auckland Airport, have seen significant returns from AJO, with some reporting up to a 30% improvement in key marketing metrics.
Luke Evans, CEO and Founder of Anchora, says: “Achieving Adobe Journey Optimizer Specialization is a huge win for Anchora and puts us amongst an elite global group of Adobe experts. Our team works tremendously hard to stay at the top of the game and earning this accreditation proves that.”
“We’ve already seen the impact AJO can have for businesses — better engagement, higher ROI — and now we’re excited to bring even more value to businesses across the region with this recognition,” Luke added.
Randall Wood, Adobe ANZ Partner Organisation, says: “It is great to celebrate Anchora as the first Adobe Solution Partner in the APAC region to achieve the ‘Adobe Journey Optimizer’ Specialization. Product Specializations from Adobe are an acknowledgment of a deep and scaled Certified Developer and Architecture practice, along with a demonstrated ability to deliver to client expectations. This milestone represents Anchora’s strong commitment to the Adobe Experience Platform and further compliments their existing Specialization in Adobe Analytics. As the 2024 Adobe APAC Solution Partner of the Year for Strategic Collaboration, Anchora is well positioned and proven to drive exceptional customer experiences.”
This milestone is a key indicator of Anchora’s expertise in the Adobe stack, placing it at the forefront of the industry across the APAC region where more enterprises in financial services, telecommunications, and beyond seek advanced solutions to optimize customer journeys.
