SEOUL, SOUTH KOREA — Production company electriclime has joined the successful “All About Switching” global campaign for Samsung Galaxy, teaming up with Cheil Worldwide and Logan Studios.
Following the first two films of the project, electriclime worked on Season 3, which saw the launch of new Galaxy Z Flip6 and Fold6 products, as well as the Galaxy Watch Ultra and Galaxy Ring.
This animation film is the latest spot in Samsung’s “Why Galaxy” brand campaign platform, which aims to sway users towards Galaxy smartphones.
By personifying apps with unique characteristics, the film highlights the benefits of Galaxy AI technology connected to all devices and divides all key features into three pillars: productivity, creativity, and health.
The storyline of Galaxy AI’s technology gaining a superpower shows that AI is getting one step closer to real life. The harmonious combination of Galaxy’s innovative products and characters with existing personalities is a key element of Season 3.
The newly-opened electriclime team in Korea, led by Executive Producer Seung Ku Lee, partnered with Logan Studios, which created the previous seasons 1 and 2, and LA-based director Jens Gehlhaar for Season 3.
CREDITS:
Client | Samsung
Creative Agency | Cheil Worldwide
Executive Producer: Leon Park
Production Company | electriclime°, Logan, South and GiantStep
electriclime°
Executive Producer: Seung Ku Lee
Co-Founders: Michael Ahmadzadeh & Pabz Alexander
Animation Supervisor: Hyunhee Park
3D Lead: Jihoon Lee
Animators: Saeyoen Ho, Minjeong Jun, Minju Lee
Logan Studios
Executive Producer: Paul Abatemarco
Creative Director: Jens Gehlhaar
Producer: Peter Rynsky
Production Coordinator: Andrea Scharf-Aguilar
Designers: Josh Lee, Waka Ichinose
Editors: Davidson Corona, James Connelly
Animators: Adam Smith, Jim Chen, Simon Chan, Andrew Burda, Hyunjoon Kim, Insoo Kim, Leo Azevedo, Max Krone, Daniel Ma
SOUTH Music & Sound
Executive Producer: Ann Haugen
Producer: Alina Fox
Creative Directors: Dan Pritikin / Matt Drenik
Sound Designer and Mixer: Robin Holden
Composers: Nate Morgan, Vlad Berkhemer, Eric Plust, Jon Darling
VO Talents: Zelda Black, Sue Chestler, Cam Clarke, Michelle Chao, Verity Valdez, Matt Drenik, Josh Daly, Alexa Khan, Steve Stanley, Ben Holtzuller
Giantstep
Executive Producer: Yeonjoo Yoo
Producer: Jayoung Moon, Minkyeong Lee, Yeonkyung Kong
Animation: Giantstep
