SĀO PAULO, BRAZIL — Brisa Vicente, Co-CEO of SOKO, now part of Droga5 São Paulo, has been named as an honoree of the Ragan 2024 Top Women in Marketing Awards, celebrating influential women who set new standards across the marketing world.
Ragan’s Top Women in Marketing honors women who have pioneered impactful, creative campaigns and empowered underrepresented groups across the marketing landscape. This year’s Class of 2024 honorees have crafted groundbreaking initiatives, spearheaded high-performance strategies, and elevated diversity and inclusion within their organizations. These leaders are champions of industry progress, using advanced strategies and insights to engage audiences in new, meaningful ways.
Brisa Vicente has been recognized in the “Agency Leaders” category. Her recognition as a Top Woman in Marketing comes as a result of her impactful role as Co-CEO of SOKO. Brisa has been instrumental in driving SOKO’s mission to create organic, story-driven campaigns with the potential for viral, community-based sharing. SOKO has a strong commitment to authentic storytelling and inclusive cultural representation, positioning brands to engage audiences with genuine impact. Her strategic vision and dedication to cultivating an inclusive culture have been essential in consolidating SOKO’s performance in the Brazilian market and beyond.
SOKO’s work has been awarded and recognized by The One Show, Clio, Effie, El Ojo, Fast Company and Cannes Lions, winning Glass, Gold, Silver and Bronze Lions for Stella Artois, Heinz, Dove, Guarná Antarctica, Spotify and Netflix. It is one of the agencies with the best diversity representation in Brazil, being also awarded best workplace for LGBTs in the country by “Premio Cidadania em Respeito a Diversidade,” the most important recognition within the LGBT activism in Brazil. SCOPEN’s 2023 Agency Scope places Soko as Brazil’s number #1 agency in exemplarity and innovation and #2 in creativity.
This year’s honorees, including Brisa Vicente, were recognized at a luncheon at City Winery in New York City on October 30.
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