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Dentsu India’s digital media agency Sokrati seals partnership with VMO to enhance digital optimization for clients

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DELHI, INDIA — Sokrati, the leading digital media & growth specialist agency from dentsu India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization (CRO) solutions. This collaboration blends VWO’s cutting-edge expertise in user experience optimization with Sokrati’s prowess in data-driven growth strategies, enabling India’s top brands to deliver more engaging, personalized, and high-performing digital experiences. 

The partnership’s unique strengths are reflected in the comprehensive benefits it brings to clients, such as: 

  • Connected and comprehensive solutions: VWO’s connected optimization platform, combined with Sokrati’s wide-ranging expertise spanning media, data, and technology, will offer an in-depth and holistic solution to clients. 
  • Enhanced web and app experience: Brands will benefit from significantly enhanced web and app experiences, leading to higher engagement rates and conversion metrics, directly impacting ROI.
  • Data-centric approach: Both companies emphasize data-driven, informed decision-making, allowing brands to unlock granular insights into customer behavior and make real-time adjustments that drive measurable business outcomes. 
  • Media and technology synergy: This unique alliance bridges the gap between media strategies and technology-driven optimization, providing brands with a seamless approach to enhance customer engagement and conversions across platforms.
  • Increased profitability: With targeted campaigns, optimized customer experiences, and reduced acquisition costs, businesses will see stronger profitability and long-term growth.
  • Sustained competitive advantage: The partnership will empower brands to stay ahead by leveraging cutting-edge optimization tools and strategic media transformation, creating a more sustainable growth path. 
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Sparsh Gupta, CEO of VWO

What truly sets this alliance apart is its reach beyond Sokrati, extending to the broader dentsu India clientele. By integrating media strategies with technology-driven optimization, this collaboration ensures seamless customer engagement and increased profitability. Clients across the dentsu network will experience targeted campaigns and optimized digital experiences, driving stronger performance and business growth. 

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Commenting on the partnership, Sparsh Gupta, CEO of VWO, said, “Sokrati’s expertise aligns perfectly with our mission of helping brands leverage data-driven insights to enhance customer journeys. With this partnership, we look forward to empowering Indian brands to create more impactful digital experiences that scale conversions and drive growth for them.” 

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Nilesh Gohil, CEO of Sokrati

Nilesh Gohil, CEO of Sokrati, added, “This partnership is a game-changer for India’s top brands. By combining our strengths with VWO’s cutting-edge technology, we are setting a new benchmark for digital experience optimization. Brands will not only maximize conversions but also build sustainable growth engines that drive long-term success. This is a pivotal moment for reshaping how digital journeys are crafted and how businesses thrive in an increasingly competitive landscape.” 

To learn more, visit https://sokrati.com/https://www.dentsu.com/in/en and https://vwo.com/.

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