OSLO, NORWAY — It’s not always easy getting a good night’s sleep. In fact, one in three Norwegians sleep poorly in an IKEA bed. Not a fact you would expect IKEA themselves to be toting, but nonetheless is the case in the new spot directed by Jakob Marky, produced by Bacon and made with TRY.
Through slice-of-life vignettes of everything from colicky babies, full bladders, and snoring companions, we see that the sleeping troubles haven’t necessarily got anything to do with people’s beds. Sometimes life just gets in the way, no matter how great a setup you have in the bedroom.
Credits:
Client: IKEA
Agency: TRY
Production Company: Bacon
Director: Jakob Marky
EP: Magne Lyngner
Producer: Kristi Strømmen Kjerpeset
Production Coordinator: Margrete Strømmen Kjerpeset
1st AD: Hans Christian Omsted
DOP: Daniel Voldheim
1st AC: Endre Torp
2nd AC: Lene Marie Hegge
Gaffer: Olav Haddeland
Best Boy: Trym Kvarud
1st ass: Leif Karlsen
2nd ass: Elias Bolme
Stylist: Karine Næss
Production Designer: Astrid Marie Sætren
Props: Trine Kvarud & Asbjørn Johnsen
Prod.design assistant: Milli Fjæreide Cetin
Casting: Luise Nes, Stella Casting
Location Manager: Marius Vesten, FTE locations
SFX: Tanita Aaram
DIT: Emanuel Kambo
PA: Mangus Moen, FTE locations
PA: Cedrik Lyngner
Sound design: Tom van Heesch
Colourist: Julien Alary, TMLS
Colour producer: Eli Sandal, TMLS
VFX: Emanuel Kambo
Online: Markus Tangere
CAST:
Tina Soharbi
Maren Buskoven
Lucas Menigstu
Kristian Lange
Mathias A. Ohara Eleah Saltvik
Amanda Whatley
Kari Dydland
Franck Tabone
Gyda Brunsvik Haraldsen
Emilie Flatgård
Einar Mortensen
Andreas Kurås
AGENCY
Creatives: Caroline Riis & Eirik Sørensen
Project manager: Marte Heiersted
