PARIS, FRANCE — Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire to fulfill this wish and their concerns about digital uses. With its long-standing commitment to the digital protection of children and support for families, Orange is launching the SaferPhone solution to help reconcile parents and teenagers with partner agency Publicis Conseil.
Orange has been committed to a safer digital world for many years, and launched SaferPhone on November 21 to coincide with Christmas. This service filters unwanted calls, blocks malicious links and protects against cyberthreats. The SaferPhone offer also gives users access to a refurbished iPhone 12 64GB for 99€.
Orange, a long-standing partner of the e-Enfance/3018 organization, also reaffirms its support for the fight against cyberbullying. In addition, with the “Commitment pact” between parents and teenagers, the brand encourages healthy digital practices: protecting personal information, configuring social networks, limiting screen time, and taking advantage of moments of disconnection… These are just some of the initiatives designed to encourage a more conscious and respectful use of digital tools.
An advertising campaign orchestrated by Publicis Conseil
Launched for Christmas, the film produced by BIG and directed by Réalité presents the parent-teen debate around the smartphone and its uses in an offbeat, positive way. The film features the iconic Christmas carol “Carol of the Bells,” sung by a choir and revisited by Clément Ducol, nominated for an Oscar this year with the film Emilia Perez.
In the middle of this confrontation appears an Orange advisor who, after listening to the teenagers’ demands and the parents’ concerns, announces a solution to reconcile them: SaferPhone, a reconditioned, quality, cyber-secure smartphone with personalized advice.
“With this initiative, Orange confirms its commitment to security and digital support. With this campaign, we are once again delivering on the promise of a responsible Christmas, and going the extra mile to reconcile parents and children,” commented Quentin Delobelle, Communications Director at Orange France.
“Digital safety for teenagers is a key issue for parents. We wanted to create a bridge of reconciliation between them and their children around a responsible use of smartphone. We also chose a light and festive production to stay in the Christmas spirit and bring joy and smiles to this holiday season,” remarked Marco Venturelli, CEO/CCO of Publicis Conseil.
Credits:
Brand : Orange France
Responsables Annonceur : Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Marie Tréguier, Laurence Pagny
Productrice TV : Caroline Fortabat
Agency : Publicis Conseil
CEO/CCO : Marco Venturelli
Executive Creative Director : Romulus Petcan & Gabriel Gherca
Directeurs de Création : Julien Colas & Kamel Makhloufi
Concepteur-rédacteur : Antoine Querolle
Directeur artistique : Clément Palouzier
Assistants directeur artistique : Vincent Laugier, Sophie Raguis, Mila Capron, Elisa Attia, Clara Douchet, Matthieu Artesino, Leanne Sannier
Assistant concepteur-rédacteur : Lucas Da Horta, Jonathan Prouteau, Dario Pereira
Responsables Agence : Anne Dauvé, Eric Guillod, Jeanne Lermarchand, Grégoire Martin, Nina Martinez, Alexis de Saint Genois, Sandrine Martin, Alexia Apikian
Planneur Stratégique : Théo Tiret
Traffic Manager : Mathilde Sigler
Production & Post-production image : Big Production
Production : Big Production
Producteurs : Raphaël Carassic & Kasia Staniaszek Réalisateur : Réalité
Post-Production : Firm
Responsable de post-production : Johan Luce-Antoinette Montage : Gwen Ghelid
Etalonnage : Arthur Paux
Production son : Prodigious
Réalisateur son : Joel Tessonneau
Auteur-compositeur : Clément Ducol
